Global FinTech Product Marketing Leader (Remote)

GoMining; Georgia; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Professional growth

Remote or Hybrid

Paid leave & holidays

Recognition programs

International team retreats

Job summary

GoMining is seeking a Head of Marketing for Financial Products to own strategy, positioning, and growth for the Card, Earn & Travel portfolio. You will drive cross-sell opportunities and shape the go-to-market for new features and pricing updates, collaborating with Product, Finance, Compliance, Analytics, and executives.

You will lead cross-functional teams, define KPIs, optimize funnel economics, and scale marketing initiatives globally across multiple markets, remote or hybrid across

Qualifications

• 7+ years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership roles.

Responsibilities

• Define and execute the marketing strategy for GoMining's non-core product portfolio
• Own positioning, messaging, and value propositions for products such as GoMining Card, Simple Earn, Travel, Rewards, and future financial services
• Prioritize product launches, growth initiatives, and marketing investments across the portfolio
• Identify cross-sell and upsell opportunities between products
• Own the end-to-end go-to-market strategy for new products, features, pricing updates, and promotional campaigns
• Develop customer segmentation and messaging tailored to different audiences and markets
• Coordinate launch execution across Product, Marketing, Design, Analytics, Compliance, and Operations
• Ensure consistent customer communication across all channels
• Own the commercial funnel together with Acquisition, CRM, Retention, and Product Marketing teams
• Drive user acquisition, activation, cross-sell, retention, and revenue growth
• Work closely with Finance on pricing strategy, unit economics, and commercial planning
• Define KPIs and measure marketing performance across the portfolio
• Develop and scale partnership, referral, and co-marketing programs
• Collaborate with strategic partners on joint campaigns and product launches
• Identify new growth channels and partnership opportunities
• Lead cross-functional marketing initiatives across multiple teams
• Align Performance Marketing, CRM, Brand, Content, SEO, Community, and Product Marketing around shared business objectives
• Build scalable marketing processes and execution frameworks
• Mentor senior marketers and influence strategic decisions across the organization

Skills

Product Marketing

Go-to-Market

Growth Marketing

Marketing Leadership

Fintech Experience

Pricing & CAC

Global Launches

Partnerships

Job description

GoMining is seeking a Head of Marketing for Financial Products to own strategy, positioning, and growth for the Card, Earn & Travel portfolio. You will drive cross-sell opportunities and shape the go-to-market for new features and pricing updates, collaborating with Product, Finance, Compliance, Analytics, and executives.

You will lead cross-functional teams, define KPIs, optimize funnel economics, and scale marketing initiatives globally across multiple markets, remote or hybrid across