Mid‑Market Sales Director: Player‑Coach Leader

Sprig; San Francisco (CA); Hybrid; USD 275,000 - 350,000; Full time

Benefits offered by this job

Competitive Salary

Competitive Employee Equity

401K Program

Medical, Dental, and Vision Benefits

FSA/HSA Benefits

$175/month Commuter Benefit

Additional Wellbeing Benefit

Flexible Paid Time Off

Paid Parental Leave

Professional Development Stipend

Hybrid Office Policy

Lunch and dinner daily

Company Sponsored Social Events

Job summary

Sprig in San Francisco is seeking a dynamic Director of Sales - Mid-market to lead and scale our sales organization. This true player-coach role partners with Account Executives, coaches BDRs, and establishes repeatable sales motions that drive sustainable revenue growth.

Reporting to Head of Revenue, you will shape go-to-market strategy, build a high-performing sales culture, and lead from the front in hybrid SF HQ with four days onsite.

Qualifications

• 2–4 years of people management experience with Enterprise Account Executive background.
• Ability to coach from firsthand experience and lead strategic deals.
• Experience in high-growth startup environments and building repeatable sales motions.
• Proficient in using AI and modern sales tools to improve productivity.

Responsibilities

• Lead and develop a high-performing team of AEs and BDRs.
• Actively participate in strategic opportunities to close mid-market and enterprise deals.
• Strengthen outbound strategy and top-of-funnel pipeline generation.
• Build repeatable sales processes, playbooks, and operating rhythms.
• Own sales forecasting, pipeline health, and CRM hygiene.
• Recruit, hire, onboard, and ramp high-performing sales talent.
• Collaborate cross-functionally to refine messaging and customer journey.

Skills

Proven Sales Leader

Player-Coach

Startup Builder

Exceptional Sales Coach

Operationally Excellent

Talent Builder

Cross-Functional Partner

Modern Sales Operator

Customer-Centric

Resilient & Accountable

Tools

HubSpot

Claude/ChatGPT

Google Workspace

Linear

Job description

Sprig in San Francisco is seeking a dynamic Director of Sales - Mid-market to lead and scale our sales organization. This true player-coach role partners with Account Executives, coaches BDRs, and establishes repeatable sales motions that drive sustainable revenue growth.

Reporting to Head of Revenue, you will shape go-to-market strategy, build a high-performing sales culture, and lead from the front in hybrid SF HQ with four days onsite.