Mid-Market Account Executive, CPG

Laminar; Somerville (MA); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Equity

Health insurance

Flexible PTO

Transportation benefit

401(k)

Job summary

Laminar is seeking a dedicated Mid‑Market Account Manager in the United States to drive SaaS and IoT solutions into the CPG sector. Youll manage the full sales cycle, build executive relationships, and craft presentations that quantify value and ROI for major brands.

Youll collaborate with deployment teams on pilots and large-scale rollouts, own negotiations, and relentlessly pursue quota attainment in a fast‑paced startup environment.

Qualifications

• 4+ years in SaaS/IoT/manufacturing sales in the Mid-Market CPG industry (> $6B revenue).
• Outbound sales experience with land-and-expand deals in CPG.
• Consultative selling of technology into manufacturing; justify large capex/opex.
• Proven quota attainment in inside sales; strong communication.
• Excellent written and oral communication; active LinkedIn presence.
• Undergrad degree in Engineering or MBA.

Responsibilities

• Manage the entire sales process from cold outreach to close in Mid‑Market accounts.
• Develop champions and executive relationships at VP/C‑level.
• Create account-specific presentations articulating Laminar s value proposition.
• Discover and implement high‑value use cases of Laminar s technology.
• Discuss AI/ML, SaaS, PaaS, IoT trends with customers and teams.
• Collaborate with deployment to deliver pilots and large global rollouts.
• Lead negotiations and drive smooth project execution.

Skills

SaaS sales

IoT sales

Manufacturing sales

Mid-Market CPG

Outbound sales

Negotiation

LinkedIn presence

Education

Undergrad degree in Engineering

MBA

Job description

At Laminar (formerly H2Ok Innovations), we’re leading the charge in cleantech innovation, reshaping process industrials and manufacturing to drive operational efficiency and sustainability for our world’s most foundational industries. Powered by our Laminar AI Co‑pilot models and state‑of‑the‑art sensors, our solutions optimize facility performance across various processes, including process manufacturing, production, water management, energy reduction, and waste minimization. Based at Greentown Labs, North America’s premier cleantech innovation community, we’re a woman‑funded startup backed by renowned investors like Greycroft, Construct Capital, 2048 Ventures, and Flybridge Capital. Our groundbreaking technologies have earned accolades and adoption from industry giants like Unilever, The Coca‑Cola Company, ABinBev, and Mitsubishi Electric. We’re committed to unlocking untapped data for our customers, empowering them to gain a competitive edge and create Industry 4.0.

Transforming our most foundational sectors of society is hard. Very hard. But we’re building an empire. And empire building is not easy. It’s deeply fulfilling, and you will learn and grow tremendously while driving sustainable impact globally with some of the largest players that make everything we eat, use, and wear. Our culture is to foster extraordinary growth within our teammates. We believe in autonomy, ownership, empowerment, demanding excellence, being mission‑driven. We believe in creativity, authenticity, and extraordinary growth. We’re looking for relentless, ambitious, creative, and exceptional people to join our team and build the factory of the future.

As our company scales, we are seeking a dedicated Mid‑Market Account Manager, CPG to join our growing Sales team of business development, Account Executives, Customer Success, and Go‑To‑Market. This full‑time role is ideal for someone who thrives in a fast‑paced environment and has passion and experience in selling technology into the CPG market. Reporting to the CRO, you’ll play a vital role in developing champions, cultivating deep customer trust, and expanding our footprint through key partnerships.

What You Will Do

• Manage the entire sales process from cold outreach prospecting to close, including accurate pipeline forecasting in Mid‑Market accounts (household recognizable brands in the CPG space)
• Develop champions, stakeholder mindshare, and trusted relationships at the VP/C‑level
• Create and build account specific presentations that articulate Laminar’s value proposition, delivery to the customer.
• Use your industry expertise to discover and help implement new, high‑value, use cases that make Laminar’s technology highly sticky in your customer footprint
• Have a passion for technology, strong technical acumen, and speak fluently about current trends related to AI/ML, SaaS, PaaS, IoT, and the industry in general.
• Work closely with the deployment team to deliver pilots, expansions and large global roll‑outs.
• Take sole responsibility to remove obstacles in negotiations, deal closure and smooth execution of projects.
• Understand customer needs and bring to the table the ability to measure and articulate value and ROI to a customer for key use cases of Laminar’s technology.

About You

• 4+ years successfully selling in a fast‑paced environment, with SaaS, IoT, and/or manufacturing sales specifically in the Mid‑Market CPG industry (> $6B revenue).Prior employment in or selling to the food and beverage industry is a big plus.
• Proven experience in outbound sales, building champions and negotiating both land and expand deals especially in CPG industry
• Experience in consultative selling of technology into manufacturing, justifying large capex/opex projects to senior leadership.
• Proven track record of quota attainment in an inside sales capacity including cold outreach.
• Excellent written and oral communications skills with a willingness to establish an active social presence on LinkedIn
• Desired: Undergrad degree in Chemical/Mechanical/Electrical/Industrial Engineering, Industrial Engineering, or Science, or MBA Entrepreneurial mindset and passion for getting on the ground floor at a fast‑growing startup.

Benefits

• Direct impact on product and culture.
• Dynamic and inclusive work environment.
• Opportunities for growth and professional development.
• Access to Greentown Labs’ extensive network of cleantech startups.

Learn How We Think

• Learn about our startup journey: Our Journey
• How we’re combating climate change: AI‑Powered Climate Tech

$170,000 - $200,000 a year

The Salary Range include OTE.

Uncapped commission.

We also grant equity.

Laminar pays 100% of the individual health insurance premium for HMO medical, vision, and dental, offers flexible PTO, a $90/month transportation benefit, a $65/month health and wellness benefit, FSA, 12 company‑paid holidays, an employer‑matching 401(k) (unheard of at this stage!), pay ranges established per Pave Compensation Software, and Greentown Labs membership, among other valuable resources. (*subject to change)

Why Laminar (formerly H2Ok Innovations)?

Impact

Work on cutting‑edge AI and sensor tech that’s already transforming how factories use water, energy, and chemicals. Join a tight‑knit, ambitious team where your contributions can reshape the industry.

Growth

Join a fast‑growing startup where you’ll have the opportunity to shape our content strategy. We value fostering extraordinary growth in our teammates.

Innovative Culture

Work in a high‑performance environment that values empowerment, creativity, ownership, autonomy, innovation, excellence, passion, and continuous growth.

Sustainability Focus

Play a key role in promoting sustainability and Industry 4.0 advancements in manufacturing.

Build the intelligence layer powering the next generation of industrial efficiency – with a team that moves fast and delivers real impact.

Our Interview Process

1. Phone screen with Laminar Head of Ops or Recruiter (15-20 minutes)

2. Intro call with Hiring Manager (30 minutes)

3. On‑site interview, including short tour of GTL, overview of tech, and interview/presentation with the Hiring Manager and a few team members. Depending on the role, a skills exercise that should take no longer than an hour to prep, would be sent ahead of time. We record your skills exercise to share with any team members who could not join the interview and/or with Founder’s ahead of their Founder’s Interview. If you are not local, we can conduct this virtually.

4. Finalists for Full‑Time positions will have a Founder’s Interview in‑person

Final steps

Two professional references are requested, ideally one from your current organization and one who served as your Manager

If an Offer Letter is extended, a Background check is conducted

* We recently updated our domain to runlaminar.com. Please ensure you add the runlaminar.com domain to your safe senders list to ensure you receive our communications.