Mid-Level 360 Brand Designer: AI-Driven & Multi-Channel

Taylor Corporation; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

Taylor Corporation is seeking a Mid-Level Designer to join our creative team and bring brand ideas to life across packaging, campaigns, social content, and 360 programs. You will collaborate with the VP Creative, Senior Art Director and Senior Designer, developing concepts that scale across brand systems and retail touchpoints.

You will craft campaign assets, art direction and production-ready files, with hands-on input on print prep, digital content and evolving AI-assisted workflows.

Qualifications

• Strong conceptual, branding and graphic design skills, with a portfolio that shows range across packaging, campaigns, social and merchandising.
• Experienced user of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat); motion or video editing skills (After Effects, Premiere) are a plus.
• Strong typography, layout and art direction instincts for campaign and social content.
• Strong working knowledge of artwork mechanicals, DTOs, dielines and print production.
• Ability to render in 2D for presentations; retouching capabilities.
• Required: working knowledge of AI creative tools (e.g., Adobe Firefly, Midjourney, ChatGPT) and an interest in applying them to design, content and production.
• Knowledge of packaging materials and structure; 3D rendering experience is a plus.
• Strong verbal and written communication skills.
• Ability to multitask, manage multiple priorities and communicate status clearly.
• Proficient in Microsoft Office (PowerPoint, Excel, Word).

Responsibilities

• Design across 360 creative programs: packaging, merchandising and retail displays, integrated campaigns, social and digital content, and brand identity.
• Develop concepts and extend them into cohesive campaigns and brand systems that work consistently across every touchpoint.
• Design campaign and advertising assets, including key visuals, print, out-of-home and digital ads.
• Create social and digital content, and support photo and video shoots from mood boards and shot lists through to final selects.
• Design merchandising and retail materials, including displays, gift sets, in-store graphics and launch kits.
• Build accurate artwork mechanicals and DTOs and hand them off to the production team once specifications are aligned.
• Prepare files for print, working with production on dielines, specifications, color and finishing.
• Manage the back and forth on retouching and comps, and prepare mockups for client review.
• Use AI tools for ideation, image exploration, content variations and production efficiency.
• Work closely with the creative team and Project Manager to deliver on time and within budget.
• Contribute ideas for pitches, internal thought pieces and social content.

Skills

Brand design

Adobe Creative Cloud

Typography

Layout

Art direction

AI tools in design

Communication skills

Education

BFA or BS in Graphic Design

Tools

Adobe Creative Cloud

Job description

Taylor Corporation is seeking a Mid-Level Designer to join our creative team and bring brand ideas to life across packaging, campaigns, social content, and 360 programs. You will collaborate with the VP Creative, Senior Art Director and Senior Designer, developing concepts that scale across brand systems and retail touchpoints.

You will craft campaign assets, art direction and production-ready files, with hands-on input on print prep, digital content and evolving AI-assisted workflows.