Senior Brand Designer — 360 Design & AI-Driven Craft

Taylor Corporation; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

Taylor Corporation in New York is seeking a Senior Designer to bring 360 brand ideas to life across packaging, merchandising, campaigns, retail and brand content. You will own projects from concept to final files and guide mid-level designers and freelancers with a high standard of craft.

The role emphasizes hands-on design leadership, expertise in packaging, and proficiency with AI tools to accelerate ideation and presentation. Collaboration with senior leaders and production teams is required.

Qualifications

• 5-7 years of experience in an agency or in-house studio.
• Strong branding and packaging design portfolio across multiple touchpoints.
• Experience designing across packaging, merchandising and campaigns.
• Demonstrated use of AI tools in a creative workflow.

Responsibilities

• Develop concepts across packaging, merchandising, campaigns and brand identity.
• Own projects from concept development through final production-ready files.
• Use AI tools to ideate, explore visuals and accelerate development.
• Guide mid-level designers and freelancers to maintain high craft standards.
• Prepare client presentations with 2D renderings, comps and mockups.
• Collaborate with VP Creative and Senior Art Director on direction.

Skills

Branding

Packaging design

Conceptual design

AI tools in design

Team leadership

Presentation skills

Education

BFA or BS Graphic Design

Tools

Adobe Creative Cloud

AI tools (Midjourney)

2D/3D rendering tools

Job description

Taylor Corporation in New York is seeking a Senior Designer to bring 360 brand ideas to life across packaging, merchandising, campaigns, retail and brand content. You will own projects from concept to final files and guide mid-level designers and freelancers with a high standard of craft.

The role emphasizes hands-on design leadership, expertise in packaging, and proficiency with AI tools to accelerate ideation and presentation. Collaboration with senior leaders and production teams is required.