Miami Paid Media Manager: DCO & Campaign Optimization

gobravvo; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

ARC Group is seeking a Digital Marketing Manager to lead and optimize complex paid media campaigns across search, display, and social channels in a fast-paced Miami environment.

You will oversee audience segmentation, tag implementation, and DCO initiatives while collaborating with internal teams, external agencies, and technology partners to drive measurable results and campaign success.

Qualifications

• Minimum of 3 years’ experience in paid media, digital marketing, or performance marketing.
• Hands-on experience with audience segmentation and tag management.
• Proven ability to execute end-to-end campaigns across multiple channels.
• Strong analytical skills and data-driven optimization.

Responsibilities

• Lead and optimize multi-channel paid media campaigns (search, display, social).
• Coordinate with internal teams and agencies to ensure campaign success.
• Oversee DCO, tracking, and QA to deliver accurate reporting.
• Manage assets, calendars, and partner campaigns with brand alignment.

Skills

Paid media

Digital marketing

Performance marketing

Audience segmentation

Tealium

Campaign execution

Analytics

Tools

Tealium

Job description

ARC Group is seeking a Digital Marketing Manager to lead and optimize complex paid media campaigns across search, display, and social channels in a fast-paced Miami environment.

You will oversee audience segmentation, tag implementation, and DCO initiatives while collaborating with internal teams, external agencies, and technology partners to drive measurable results and campaign success.