Performance Digital Media Strategist

DAC; Chicago (IL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary and comprehensive健康

Health benefits

Paid time off

Parental leave

Retirement plan

Professional development

Casual work environment

Job summary

DAC Group is seeking a Digital Media Specialist to plan, create, and execute integrated digital advertising programs across paid search, paid social, display, and video. You will drive campaigns for key clients and collaborate with internal and external partners to optimize performance.

With 2–4 years of hands-on experience, you will manage budgets, build campaign structures in Google and Microsoft Ads, generate reports, and provide insights.

Qualifications

• 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns.
• Involvement in leading client relationships, contributing to strategy, and client presentations.
• Good communication skills with ability to distill messages for different audiences.
• Experience using third-party bid management platforms (DoubleClick, Kenshoo, etc.).
• Ability to build campaign structures on Google and Microsoft Ads aligned with client needs.

Responsibilities

• Become an expert in biddable paid media.
• Produce weekly/monthly reports covering all paid media channels & performance data.
• Coordinate with internal and external partners.
• Analyze and monitor paid search & display campaigns and optimize based on client needs.
• Build, launch, optimize and maintain paid search & display campaigns on Google Ads, Bing, YouTube, Facebook, Pinterest, and others.
• Conduct ad copy testing and keyword/placement research.
• Implement conversion tracking with CM360 and understand Google Analytics.

Skills

Paid media

Paid search

Paid social

Display advertising

Campaign optimization

Reporting & analytics

Budget management

Client communication

Bid management platforms

Excel (VLOOKUP)

Tools

Google Ads

Microsoft Ads

CM360

DoubleClick

Kenshoo

Job description

DAC Group is seeking a Digital Media Specialist to plan, create, and execute integrated digital advertising programs across paid search, paid social, display, and video. You will drive campaigns for key clients and collaborate with internal and external partners to optimize performance.

With 2–4 years of hands-on experience, you will manage budgets, build campaign structures in Google and Microsoft Ads, generate reports, and provide insights.