Digital Marketing Manager

ARC Group; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

ARC Group is seeking a Digital Marketing Manager to lead and optimize complex paid media campaigns across search, display, and social channels in a fast-paced Miami environment.

You will oversee audience segmentation, tag implementation, and DCO initiatives while collaborating with internal teams, external agencies, and technology partners to drive measurable results and campaign success.

Qualifications

• Minimum of 3 years’ experience in paid media, digital marketing, or performance marketing.
• Hands-on experience with audience segmentation and tag management.
• Proven ability to execute end-to-end campaigns across multiple channels.
• Strong analytical skills and data-driven optimization.

Responsibilities

• Lead and optimize multi-channel paid media campaigns (search, display, social).
• Coordinate with internal teams and agencies to ensure campaign success.
• Oversee DCO, tracking, and QA to deliver accurate reporting.
• Manage assets, calendars, and partner campaigns with brand alignment.

Skills

Paid media

Digital marketing

Performance marketing

Audience segmentation

Tealium

Campaign execution

Analytics

Tools

Tealium

Job description

The Digital Marketing Manager position presents an exciting opportunity for a driven professional interested in leading and optimizing complex, multi-channel paid media campaigns for a Fortune 500 company. As a full-time, on-site role in Miami, FL, the Digital Marketing Manager will play a pivotal role in executing mid- and lower-funnel media strategies, collaborating with internal teams, external agencies, and technology partners to drive measurable results and campaign success.

The primary focus of the Digital Marketing Manager is to oversee the comprehensive management and execution of paid media initiatives. This includes paid search, display, dynamic creative optimization (DCO), and various co-brand and partner campaigns. Individuals in this role are expected to integrate their expertise in audience strategy, campaign implementation, and performance optimization, ensuring each campaign is launched with precision and delivers on key performance indicators.

Located in the vibrant city of Miami, FL, this position offers the opportunity to work in a dynamic environment known for its diverse community and thriving business landscape. The Digital Marketing Manager will be part of a collaborative team, contributing to innovative marketing solutions and supporting high-impact campaign initiatives.

In this role, the Digital Marketing Manager will manage audience segmentation, coordinate campaign assets, oversee tracking and tag implementation, and maintain impeccable quality assurance standards. The ideal candidate will have a background in digital marketing, hands‑on experience with tag management platforms and dynamic creative optimization, and a keen eye for campaign detail and data accuracy. The ability to communicate effectively, manage multiple projects simultaneously, and adapt to evolving marketing technologies are essential attributes for success.

Digital Marketing Manager - Summary

• Lead the execution and optimization of paid media campaigns across multiple channels such as paid search, display, and social media.
• Partner with internal stakeholders, external agencies, and technology vendors to deliver campaign success.
• Contribute to strategic audience targeting, campaign coordination, and performance tracking initiatives.

Duties & Responsibilities

• Manage end-to-end paid media operations, including campaign setup, in-flight adjustments, and post-campaign analysis.
• Oversee dynamic creative optimization (DCO) initiatives, from feed setup and API coordination to ongoing optimization and creative validation.
• Coordinate with media agencies to provide promotional calendars, data, and toolkit resources, and review ad copy and campaign materials for accuracy and brand alignment.
• Support the execution of co-brand and partner campaigns, ensuring seamless asset management, compliance, billing, and performance monitoring.
• Maintain the CDP Audience Library, manage segment definitions, and collaborate on audience activation strategies.
• Own the implementation of tracking pixels and tags, working closely with analytics, BI, and QA teams for accurate tracking and reporting.
• Conduct comprehensive quality assurance checks on campaign assets, targeting parameters, and tracking requirements prior to launch.
• Facilitate cross-functional collaboration and provide timely, accurate support to internal and external partners.

Salary & Benefits

• Competitive compensation package for the Digital Marketing Manager position.
• Comprehensive benefits are offered in alignment with company policy (details provided during the interview process).
• Opportunity to work on-site with a Fortune 500 company in a dynamic and collaborative team environment.

Qualifications & Requirements

• Minimum of 3 years’ experience in paid media, digital marketing, or performance marketing roles.
• Direct experience with audience segmentation, tag management platforms (such as Tealium), and full-cycle campaign execution.
• Strong understanding of paid media strategies, especially for mid- and lower-funnel campaigns across search, social, and display channels.
• Proven ability to manage cross-functional projects with multiple internal and external stakeholders.
• Exceptional attention to detail, with robust quality assurance and troubleshooting skills.
• Outstanding communication, organization, and project management abilities.
• Experience working with media agencies and third-party partners is preferred.
• Familiarity with Dynamic Creative Optimization (DCO) campaigns is advantageous.
• Experience in the cruise industry is a plus.

Ideal Candidate Snapshot

• Highly organized and detail-oriented, with a passion for digital marketing and campaign optimization.
• Strong collaborator, able to communicate effectively with teams and partners at all levels.
• Proactive, adaptable, and comfortable working in a fast-paced, data-driven environment.
• Analytical thinker with a problem-solving mindset and a focus on delivering measurable results.
• Demonstrated ability to manage multiple projects while maintaining high standards of quality and accuracy.

Other Relevant Information

Success in this role is measured by the timely and accurate launch of paid media campaigns, effective optimization strategies, and strong collaboration with internal and external partners.

Opportunities for professional growth and career advancement are available for high-performing team members.

The Miami, FL area offers a vibrant working environment with diverse cultural and recreational opportunities.

ARC Group is an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or protected veteran status.