Meta Performance Strategist - Lead High-Impact Campaigns

Clients Blackbox, Inc.; Tyler (TX); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

PTO

Training

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Paid Media Strategist / Account Strategist to own client accounts from strategy through execution and maintain strong relationships.

You will manage Meta campaigns, track performance, and ensure timely reporting while solving issues to protect client results. The role emphasizes cross-functional collaboration, client communication, and continuous optimization to hit cost and performance targets.

Qualifications

• 4+ years of hands-on paid media experience with a strong focus on Meta advertising.
• Experience managing multiple client accounts and leading client-facing conversations.
• Proven ability to drive campaigns toward defined performance targets and retain clients.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts and be the primary contact for clients.
• Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before calls.
• Translate campaign data into clear, actionable recommendations for non-technical clients.
• Build client relationships to support retention, renewals, and referrals.
• Solve account issues proactively to support stability and growth.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointments.
• Manage budgets, targeting, bid strategies, creative testing, and variables.
• Monitor performance daily and adjust based on cost-per-appointment and metrics.
• Diagnose underperforming campaigns and develop improvement strategies.
• Test audiences, messaging, and creatives for stronger performance.
• Contribute to ad copy and campaign messaging.
• Set up and troubleshoot tracking, pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Resolve technical issues between advertising platforms and client systems.

Skills

Paid media

Meta advertising

Client management

Campaign optimization

Communication

Problem solving

Tools

Meta Pixel

Calendly

Zapier

Job description

Clients Blackbox, Inc. is seeking a Paid Media Strategist / Account Strategist to own client accounts from strategy through execution and maintain strong relationships.

You will manage Meta campaigns, track performance, and ensure timely reporting while solving issues to protect client results. The role emphasizes cross-functional collaboration, client communication, and continuous optimization to hit cost and performance targets.