Meta Performance Creative Chief

AtlasBrands; New York (NY); Remote; USD 200,000 - 350,000; Full time

Job summary

AtlasBrands is seeking a Head of Performance Creative (Meta) to own the entire Meta growth engine, acting as the CEO of our primary acquisition channel. You will lead a pod-based creative organization, optimize spend, and drive rapid revenue expansion while guarding unit economics and policy risk.

You’ll oversee cross-functional media buying, build live dashboards with Claude, and recruit top talent to execute with speed and autonomy across high-risk verticals.

Qualifications

• Experience turning consumer psychology into high-velocity creative concepts.
• Hands-on leadership of a performance creative team for Meta.
• Proven track record managing $100K+ daily Meta ad spend.
• Experience resolving ad policy flags and account risks in health/supplements.
• Willingness to work 60+ hours per week in a fast-paced org.
• Experience building AI-driven dashboards and analytics for campaigns.

Responsibilities

• Audit active ad accounts and pipelines to deliver an execution plan.
• Fully assume Meta decision-making and transition incumbents.
• Establish launch protocol for new brands to scale rapidly.
• Shift brands from first-rebill to first-purchase break-even as they mature.
• Troubleshoot ad rejections and maintain zero downtime.
• Design pod structures and staff for end-to-end creative direction.
• Build AI-driven dashboards and lead weekly executive syncs.

Skills

Direct-Response Mastery

Channel ownership

AI-driven automation

High-volume ad spend

Tools

Claude

GPTs

Job description

AtlasBrands is seeking a Head of Performance Creative (Meta) to own the entire Meta growth engine, acting as the CEO of our primary acquisition channel. You will lead a pod-based creative organization, optimize spend, and drive rapid revenue expansion while guarding unit economics and policy risk.

You’ll oversee cross-functional media buying, build live dashboards with Claude, and recruit top talent to execute with speed and autonomy across high-risk verticals.