Meta Ads Expert @ TrackPad

IBMMainframer; Northern (KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

TrackPad is seeking an experienced Meta Ads Expert to lead paid social campaigns on Facebook and Instagram. You will plan, execute, and optimize ad sets, creatives, and audiences to achieve performance goals.

The role is hands-on and data-driven, requiring collaboration with the marketing team to deliver measurable ROAS, scalable growth, and continuous improvement across campaigns. Candidates should have 2+ years of Meta Ads experience, strong knowledge of Ads Manager, and a proven track record

Qualifications

• At least 2 years of practical experience managing Meta Ads campaigns.
• Strong knowledge of Facebook Ads Manager and Instagram advertising.
• Understanding of audience targeting, retargeting, conversion tracking, and campaign optimization.
• Ability to analyze campaign data and make informed decisions.
• Good communication and problem-solving skills.
• Experience working with different industries and campaign objectives is a plus.

Responsibilities

• Plan, create, and manage Meta advertising campaigns.
• Develop targeted audiences based on business goals and customer profiles.
• Create and test different ad campaigns, creatives, and audience segments.
• Monitor campaign performance and optimize budgets for better results.
• Analyze key metrics such as CTR, CPC, CPM, conversions, and ROAS.
• Manage retargeting and remarketing campaigns.
• Conduct A/B testing to improve campaign performance.
• Prepare regular performance reports and provide actionable recommendations.
• Stay updated with changes to Meta Ads Manager, advertising policies, and industry trends.

Skills

Meta Ads

Facebook Ads

Instagram Ads

Paid Social

Campaign Management

Audience Targeting

Conversion Optimization

Meta Pixel

Ads Manager

Retargeting

Analytics

Job description

TrackPad is looking for an experienced Meta Ads Expert to join our digital marketing team. The ideal candidate will have strong hands-on experience with Facebook and Instagram advertising and a solid understanding of paid social media campaigns.

Key Responsibilities

Plan, create, and manage Meta advertising campaigns.

Develop targeted audiences based on business goals and customer profiles.

Create and test different ad campaigns, creatives, and audience segments.

Monitor campaign performance and optimize budgets for better results.

Analyze key metrics such as CTR, CPC, CPM, conversions, and ROAS.

Manage retargeting and remarketing campaigns.

Conduct A/B testing to improve campaign performance.

Prepare regular performance reports and provide actionable recommendations.

Stay updated with changes to Meta Ads Manager, advertising policies, and industry trends.

Requirements

At least 2 years of practical experience managing Meta Ads campaigns.

Strong knowledge of Facebook Ads Manager and Instagram advertising.

Understanding of audience targeting, retargeting, conversion tracking, and campaign optimization.

Ability to analyze campaign data and make informed decisions.

Good communication and problem-solving skills.

Experience working with different industries and campaign objectives is a plus.

About TrackPad

TrackPad is an ecommerce services and digital solutions company specializing in Amazon, web development, eCommerce, UI/UX design, Shopify, WordPress, custom software development, and digital marketing. We help businesses build strong digital experiences through innovative technology, creative design, and result-driven strategies. At TrackPad, we value creativity, collaboration, professionalism, and continuous learning.

• Job Location: United States, Maryland, United States, United States
• Experience: 4+ Years
• Required Skills: Meta Ads, Facebook Ads, Instagram Ads, Paid Social, Campaign Management, Digital Marketing, Audience Targeting, Conversion Optimization, Meta Pixel, Ads Manager, Retargeting, Analytics