Web Merchandiser

Colony Brands, Inc.; Monroe (WI); Presencial; USD 42.000 - 62.000; Jornada completa

Descripción de la vacante

Colony Brands, Inc. is seeking a Web Merchandiser to drive online sales by optimizing product visuals, content and site navigation. You will collaborate with Ecommerce, Brand and Creative teams to ensure merchandising aligns with overall goals.

The role requires 2+ years in digital marketing/ecommerce, a Bachelor’s degree in Business/Marketing, and strong analytical, CMS and problem‑solving skills to enhance the customer shopping experience.

Formación

• 2+ years in digital marketing or ecommerce
• Bachelor’s degree in Business, Merchandising, Marketing or related field
• Proficiency in web analytics tools and CMS
• Strong understanding of ecommerce principles and best practices
• Excellent attention to detail and organizational skills
• Creative thinking and problem-solving skills

Responsabilidades

• Curate and optimize product visuals and presentation to enhance user experience across ecommerce sites and promotional emails.
• Audit website content and navigation to ensure accuracy and brand-aligned structure.
• Track KPIs and analyze data to identify trends and opportunities for site improvement.
• Manage website content, including product descriptions, pricing, and banners.
• Collaborate with Ecommerce, Brand and Creative teams to align merchandising with business goals

Conocimientos

Web analytics

CMS proficiency

Ecommerce principles

Attention to detail

Educación

Bachelor’s degree in Business/Marketing

Descripción del empleo

Are you passionate about crafting visually stunning online experiences? Do you have a knack for driving sales through strategic web merchandising? We're looking for a creative and detail-oriented Web Merchandiser to join our dynamic team!

What You’ll Do:

You’ll play an important role in driving online sales and enhancing the customer shopping experience by strategically managing the visual presentation and organization of products on assigned ecommerce sites and promotional emails. You’ll also be responsible for:

• Curating and optimizing the visual presentation of products on sites to enhance the overall user experience. This includes selecting product imagery, arranging product displays and ensuring consistency to brand guidelines.
• Conducting regular audits of website content and navigation structure to ensure accuracy and consistency for optimal customer experience. This involves creating logical product categories and subcategories based on product attributes and customer preferences.
• Tracking key performance metrics to assess the effectiveness of ecommerce merchandising strategies. This includes analyzing data to identify trends, opportunities, and areas for improvement in website performance and user engagement.
• Managing and updating website content, including product descriptions, pricing information, and promotional banners.

Collaborating closely with the Ecommerce, Brand and Creative teams to ensure alignment of merchandising efforts with overall business goals.

Qualifications:

We need a creative professional with 2+ years of experience in digital marketing. Ideally you will have a Bachelor’s degree in Business, Merchandising, Marketing or a related field and 2+ years of ecommerce experience. In addition, we are looking for:

• Proficiency in web analytics tools and content management systems
• Strong understanding of ecommerce principles and best practices
• Excellent attention to detail and organizational skills
• Creative thinking and problem-solving skills