Mercedes-Benz Sprinter Van Sales Manager

Mercedes-Benz Group; North Haven (CT); On-site; USD 70,000 - 110,000; Full time

Job summary

Mauro Motors Automotive Group, Connecticut's premier Mercedes-Benz Sprinter Van Center, seeks a Retail Sales Manager to lead a high-performing commercial sales team and maximize Sprinter van volume and gross profit per unit.

Responsibilities include recruiting and coaching consultants, managing the desking process with F&I, coordinating inventory/upfit, and driving customer experience and CSI across local fleets and businesses.

Qualifications

• The candidate must have previous retail automotive management experience in both new and pre-owned vehicles; commercial, fleet, or Sprinter van sales experience is strongly preferred.

Responsibilities

• Lead the sales team, recruit, hire, train, coach and manage performance to meet targets.
• Conduct daily sales meetings; align team on inventory, deals, and objectives.
• Oversee the desking process; approve pricing, trade values, and deal terms with F&I involvement.
• Collaborate with Inventory and Upfit teams to manage stock, aging units, and conversions.
• Coordinate with BDC for follow-up, outbound campaigns, and lead management.
• Own CSI performance and drive service recovery and customer experience.

Skills

Team leadership

Sales coaching

CRM reporting

Desking

Tools

Desking system

CRM system

Job description

Retail Sales Manager

Mercedes-Benz Sprinter Van Center — Connecticut's only standalone Sprinter Van Center
Mauro Motors Automotive Group

The Retail Sales Manager's goal is to maximize new and pre-owned Sprinter van volume and gross profit per unit while developing a high-performing sales team that delivers an exceptional commercial customer experience. To do this, the Retail Sales Manager must be exceptional in the following:

Sales Team Leadership

• Recruit, hire, train, coach, and hold accountable a team of sales consultants to meet individual and departmental unit and gross targets
• Conduct daily sales meetings to align the team on inventory, pending deals, and daily objectives
• Monitor and coach adherence to the dealership's road-to-the-sale process from greet through delivery, tailored to commercial and fleet buyers
• Set clear performance expectations and conduct regular one-on-ones to review individual production, CSI, and development needs
• Manage schedules, floor rotation, and up-system to ensure fair and consistent lead distribution

Desking & Deal Structuring

• Desk deals using the dealer's desking system to structure profitable transactions that satisfy both dealer gross targets and customer needs
• Approve pricing, trade values, and deal terms within dealer-set guidelines
• Work closely with F&I to ensure smooth deal flow and maximize front-end and back-end gross per unit, including commercial financing and fleet lease structures
• Review and approve all deals prior to funding to ensure accuracy and compliance
• TO (turn-over) customers on the floor to assist sales consultants in overcoming objections and closing deals

Inventory & Up fit Collaboration

• Partner with the Inventory and Up fit teams to understand available new and pre-owned Sprinter inventory, aging units, upfit lead times, and market positioning
• Keep sales staff informed of new arrivals, aging inventory, and priority units through daily talking points and lot walks
• Ensure showroom and key lot positions are merchandised effectively with priority inventory, including upfit and conversion examples
• Communicate inventory and upfit needs and business-customer demand trends back to acquisition and inventory teams

Lead & BDC Management

• Work with the Business Development Center to ensure timely follow-up and appointment conversion on all sales leads, including commercial and fleet inquiries
• Review lead source performance and appointment show/close ratios to identify coaching opportunities
• Ensure every incoming lead, phone-up, and walk-in is logged and worked according to dealership process
• Partner with BDC leadership on outbound campaigns tied to inventory, service-to-sales, and equity mining opportunities targeting local businesses and fleet operators

Customer Experience & CSI

• Own the department's CSI performance and implement process improvements to drive customer satisfaction scores
• Personally engage with customers on the floor and follow up on any service recovery situations
• Monitor online reviews related to the sales experience and coach staff on service recovery
• Ensure delivery process is thorough, professional, and reinforces the value of the purchase — including upfit walkthroughs and commercial account onboarding

Performance & Reporting

• Track and report daily, weekly, and monthly sales performance against dealer-set unit and gross profit targets
• Analyze individual and team performance metrics (closing ratio, gross per unit, CSI, F&I penetration) to drive coaching priorities
• Prepare and present sales department performance updates to dealership leadership
• Maintain accurate use of the CRM/desking system to ensure clean, actionable reporting

Qualifications

• Must have previous retail automotive management experience in both new and pre-owned vehicles; commercial, fleet, or Sprinter van sales experience strongly preferred

Mauro Motors is a leading Connecticut luxury automotive group, and home to the state's only standalone Mercedes-Benz Sprinter Van Center. You would be joining a winning team in a positive work environment that strives to be #1.