Global Director, Lifecycle Tech & Engagement
Crunchyroll, LLC
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Benefits offered by this job
Job summary
Crunchyroll, LLC seeks a Director, Lifecycle Technology & Operations to lead the global operating model and the technical foundation powering Lifecycle Marketing at scale. You will own the customer engagement platform strategy, governance, and orchestration, and partner across Marketing, Product, Engineering, and Data to localize strategies across markets.
You will drive global lifecycle operations and data capabilities, build scalable processes, and ensure readiness for regional execution while
Qualifications
- 10+ years of experience across Lifecycle Marketing Operations, CRM Operations, Marketing Technology, Marketing Operations, or related disciplines within a scaled consumer business.
- 5+ years of experience leading teams, complex marketing operations, or technical marketing programs.
Responsibilities
- Own Lifecycle Marketing requirements for events, attributes, audiences, and content data.
- Lead global operating model supporting Lifecycle teams across regions and markets.
- Build scalable campaign operations adaptable across markets, languages, and channels.
- Partner with Martech, Product, Engineering, Data Engineering, Analytics to define data contracts and integrations.
- Translate marketing needs into technical requirements, roadmaps, and scalable solutions.
Skills
Education
Tools
Job description
Crunchyroll, LLC seeks a Director, Lifecycle Technology & Operations to lead the global operating model and the technical foundation powering Lifecycle Marketing at scale. You will own the customer engagement platform strategy, governance, and orchestration, and partner across Marketing, Product, Engineering, and Data to localize strategies across markets.
You will drive global lifecycle operations and data capabilities, build scalable processes, and ensure readiness for regional execution while
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