Head of Membership Economics & Pricing Strategy

Crunchyroll; Los Angeles (CA); On-site; USD 200,000 - 280,000; Full time

Benefits offered by this job

Salary plus performance bonus earning

Flexible time off policies

Medical, dental, vision, STD, LTD, and

401(k) plan with employer match

Parental support

Health care and dependent care FSA

Commuter benefit

HSA program

Pet insurance and pet friendly offices

Job summary

Crunchyroll is seeking an experienced Vice President, Commercial Planning, to translate the membership value proposition into a scalable commercial architecture. You will set SVOD pricing, design tier structures, define tier benefits and discounts, and own the Promotion Rulebook.

You will lead pricing, promotions, and monetization across a globally distributed membership, using data-driven analytics to guide decisions and drive value and growth.

Qualifications

• 15+ years of progressive experience in commercial strategy, pricing, monetization or related discipline.
• Experience translating value propositions into pricing, packaging and promotion decisions.
• Proven ability to lead cross-functional teams and influence senior stakeholders.

Responsibilities

• Translate the Membership Strategy into a practical commercial architecture of prices, tiers, benefits and promotions.
• Set SVOD pricing and design tier structure, including what each tier costs and includes.
• Own and maintain the Promotion Rulebook for the membership across all spokes.
• Lead scenario planning and inform decisions with performance data and analytics.

Skills

Commercial strategy

Pricing

Monetization

Subscription economics

Cross-functional leadership

Data-driven decision making

Scenario modelling

Education

Bachelor's degree or equivalent practical experience

Tools

Excel

SQL

Financial modelling

Job description

Crunchyroll is seeking an experienced Vice President, Commercial Planning, to translate the membership value proposition into a scalable commercial architecture. You will set SVOD pricing, design tier structures, define tier benefits and discounts, and own the Promotion Rulebook.

You will lead pricing, promotions, and monetization across a globally distributed membership, using data-driven analytics to guide decisions and drive value and growth.