Membership & Marketing Director — Private Club Experience

Willoughby Golf Club Inc; Florida; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Bonus

Association membership

Benefits package

Job summary

Willoughby Golf Club is seeking an experienced Director of Membership & Marketing to lead recruitment, retention, and engagement. This leadership role emphasizes relationships with current and prospective members while promoting exceptional member experiences.

The ideal candidate is personable, organized, and strategic with a strong background in private club membership and hospitality. Evening/weekend events may be required.

Qualifications

• Bachelor's degree in hospitality, marketing or related field.
• 5+ years in private club management or luxury hospitality.
• Strong relationship-building and communication skills.
• Ability to lead and develop a team.

Responsibilities

• Lead membership recruitment, retention, and engagement initiatives.
• Develop membership communications, events and engagement activities.
• Manage membership applications, interviews, tours, and orientation.
• Prepare membership reports and assist with budgets and planning.
• Collaborate with GM/COO and department heads on member experience.
• Represent the club professionally and promote its reputation.

Skills

5+ years experience in private club mg

Relationship-building

Excellent communication

Organizational skills

Strategic planning

Education

Bachelor's degree in hospitality management, communications, marketing, PR or business administration

CMAA/PCMA/PRSA/IABC certification or equivalent (valued)

Tools

Microsoft Office

Membership management software

Job description

Willoughby Golf Club is seeking an experienced Director of Membership & Marketing to lead recruitment, retention, and engagement. This leadership role emphasizes relationships with current and prospective members while promoting exceptional member experiences.

The ideal candidate is personable, organized, and strategic with a strong background in private club membership and hospitality. Evening/weekend events may be required.