Membership Growth & Marketing Director

Willoughby Golf Club; Tallahassee (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Willoughby Golf Club in Tallahassee, FL seeks a Director of Membership & Marketing to lead member recruitment, retention, and engagement. You will partner with leadership to shape programs that attract new members and nurture current ones, while aligning marketing with the club’s traditions and service standards.

The role requires building relationships with prospective members, onboarding new joiners, and cultivating a vibrant, loyal membership community across a private golf and country club

Qualifications

• Experience in growing membership bases and retention programs.
• Understanding private club lifecycle from prospecting to onboarding and ongoing engagement.
• Ability to cultivate relationships with prospective and current members.

Responsibilities

• Lead member acquisition and retention initiatives.
• Develop and execute membership marketing plans.
• Collaborate with leadership to design onboarding and engagement programs for new and existing members.

Skills

Member acquisition

Retention strategy

Relationship building

Club lifecycle knowledge

Tools

CRM software

Job description

Willoughby Golf Club in Tallahassee, FL seeks a Director of Membership & Marketing to lead member recruitment, retention, and engagement. You will partner with leadership to shape programs that attract new members and nurture current ones, while aligning marketing with the club’s traditions and service standards.

The role requires building relationships with prospective members, onboarding new joiners, and cultivating a vibrant, loyal membership community across a private golf and country club