DIRECTOR OF MEMBERSHIP & MARKETING

Willoughby Golf Club Inc; Florida; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Bonus

Association membership

Benefits package

Job summary

Willoughby Golf Club is seeking an experienced Director of Membership & Marketing to lead recruitment, retention, and engagement. This leadership role emphasizes relationships with current and prospective members while promoting exceptional member experiences.

The ideal candidate is personable, organized, and strategic with a strong background in private club membership and hospitality. Evening/weekend events may be required.

Qualifications

• Bachelor's degree in hospitality, marketing or related field.
• 5+ years in private club management or luxury hospitality.
• Strong relationship-building and communication skills.
• Ability to lead and develop a team.

Responsibilities

• Lead membership recruitment, retention, and engagement initiatives.
• Develop membership communications, events and engagement activities.
• Manage membership applications, interviews, tours, and orientation.
• Prepare membership reports and assist with budgets and planning.
• Collaborate with GM/COO and department heads on member experience.
• Represent the club professionally and promote its reputation.

Skills

5+ years experience in private club mg

Relationship-building

Excellent communication

Organizational skills

Strategic planning

Education

Bachelor's degree in hospitality management, communications, marketing, PR or business administration

CMAA/PCMA/PRSA/IABC certification or equivalent (valued)

Tools

Microsoft Office

Membership management software

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

DIRECTOR OF MEMBERSHIP & MARKETING

Management Stuart, FL, US

Willoughby Golf Club is seeking an experienced and relationship-driven Director of Membership & Marketing to lead membership recruitment, retention, and engagement. This leadership role is responsible for building strong relationships with members and prospective members while promoting the Club’s traditions, values, and exceptional member experience.

The ideal candidate is personable, organized, and strategic, with a strong understanding of private club membership and a passion for hospitality and relationship building.

Essential Duties and Responsibilities

• Lead membership recruitment, retention, and engagement initiatives to support the Club’s membership goals.
• Promote a culture of hospitality, professionalism, collaboration, creativity, and respect.
• Develop initiatives that encourage early participation, relationship-building, and long-term engagement.
• Serve as a strategic partner to the General Manager/COO and department leaders in advancing community goals. Support committees, volunteer leadership, and special projects that enhance the overall member experience.
• Build and maintain strong relationships with current members, prospective members, and their families.
• Manage the membership application process, including inquiries, interviews, tours, and new member orientation.
• Develop and coordinate membership communications, events, and engagement activities.
• Maintain accurate membership records, directories, and related systems.
• Monitor membership trends, gather feedback, and identify opportunities to improve member satisfaction and retention.
• Work closely with Club leadership and department heads to ensure consistent, high-quality member experience.
• Prepare membership reports, track progress toward goals, and assist with membership budgets and planning.
• Lead, develop, and mentor the Membership team while establishing clear priorities, expectations, and accountability.
• Represent Willoughby Golf Club professionally while promoting its reputation and community.

Qualifications

• Bachelor’s degree required in hospitality management, communications, marketing, public relations or business administration.
• Relevant professional development or certification through CMAA, PCMA, PRSA, IABC, or a comparable association is valued but not required.
• Five or more years of experience in private club management, membership services, luxury hospitality, or a related field preferred.
• Previous supervisory or leadership experience preferred.
• Excellent communication, interpersonal, and relationship-building skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities.
• Professionalism, discretion, and a commitment to outstanding member service.
• Proficiency in Microsoft Office and familiarity with membership management software preferred.
• Flexibility to attend occasional evening and weekend events.

Salary is open and commensurate with qualifications and experience. The club offers an excellent bonus and benefits package, including association membership.

Join Our Team

At Willoughby Golf Club, we take pride in creating an exceptional experience for our members and fostering a welcoming, service-focused Club community. We are looking for a leader who will help strengthen our membership, build lasting relationships, and contribute to the continued success of the Club.