Director of Membership & Marketing

Willoughby Golf Club; Tallahassee (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Willoughby Golf Club in Tallahassee, FL seeks a Director of Membership & Marketing to lead member recruitment, retention, and engagement. You will partner with leadership to shape programs that attract new members and nurture current ones, while aligning marketing with the club’s traditions and service standards.

The role requires building relationships with prospective members, onboarding new joiners, and cultivating a vibrant, loyal membership community across a private golf and country club

Qualifications

• Experience in growing membership bases and retention programs.
• Understanding private club lifecycle from prospecting to onboarding and ongoing engagement.
• Ability to cultivate relationships with prospective and current members.

Responsibilities

• Lead member acquisition and retention initiatives.
• Develop and execute membership marketing plans.
• Collaborate with leadership to design onboarding and engagement programs for new and existing members.

Skills

Member acquisition

Retention strategy

Relationship building

Club lifecycle knowledge

Tools

CRM software

Job description

Tallahassee, FL Golf & Country Club Posted October 23, 2026

Department

Membership

Golf & Country Club

Location

Posted

Oct 23, 2026

Willoughby Golf Club is seeking a Director of Membership & Marketing to join their team in Tallahassee, FL.

This is a membership-focused role at the heart of club operations. The ideal candidate will bring experience in member acquisition, retention strategy, and the ability to build meaningful relationships with prospective and current members. A strong understanding of the private club lifecycle — from prospect cultivation through onboarding and long-term engagement — is essential.

As a golf & country club, Willoughby Golf Club offers a setting where tradition meets excellence — and where the right professional can make a lasting impact on the club’s trajectory.