Membership Growth & Engagement Manager

Tennessee Aquarium; Chattanooga (TN); On-site; USD 54,000 - 66,000; Full time

Job summary

The Tennessee Aquarium is seeking a Membership Manager to grow and steward our membership program, driving revenue and engaging members through targeted campaigns, events, and benefits.

You will lead a small team, partner with marketing and guest services, manage CRM and reporting, and develop strategies to increase acquisition, retention, and member satisfaction while aligning with the Aquarium’s mission.

Qualifications

• Bachelor’s degree or equivalent in a related field is preferred.
• Minimum of three years’ management/leadership experience required.
• Experience leading a membership program at a zoo, aquarium, museum, or non-profit preferred.

Responsibilities

• Identify and implement acquisition and retention strategies to meet revenue objectives.
• Oversee CRM, reporting, budgeting, and data analysis for membership program.
• Collaborate with guest-facing teams to promote on-site membership upgrades.
• Supervise the Membership Support Specialist and manage performance.
• Develop annual engagement programs, events, and promotions for members.
• Create and execute member communication strategies and content.
• Manage monthly renewal and acknowledgement processes and related tasks.
• Partner with marketing and graphics teams on engagement initiatives.
• Uphold the Aquarium’s values, standards, and mission.

Skills

Supervisory leadership

Data analysis

Project management

Written and verbal communication

Team collaboration

Education

Bachelor’s degree in business/marketing/non-profit management or related field

Equivalent education/experience

Tools

CRM software

Ticketing systems

Data reporting tools

Job description

The Tennessee Aquarium is seeking a Membership Manager to grow and steward our membership program, driving revenue and engaging members through targeted campaigns, events, and benefits.

You will lead a small team, partner with marketing and guest services, manage CRM and reporting, and develop strategies to increase acquisition, retention, and member satisfaction while aligning with the Aquarium’s mission.