Membership Manager

Tennessee Aquarium; Chattanooga (TN); Vor Ort; USD 54.000 - 66.000; Vollzeit

Zusammenfassung

The Tennessee Aquarium is seeking a Membership Manager to grow and steward our membership program, driving revenue and engaging members through targeted campaigns, events, and benefits.

You will lead a small team, partner with marketing and guest services, manage CRM and reporting, and develop strategies to increase acquisition, retention, and member satisfaction while aligning with the Aquarium’s mission.

Qualifikationen

• Bachelor’s degree or equivalent in a related field is preferred.
• Minimum of three years’ management/leadership experience required.
• Experience leading a membership program at a zoo, aquarium, museum, or non-profit preferred.

Aufgaben

• Identify and implement acquisition and retention strategies to meet revenue objectives.
• Oversee CRM, reporting, budgeting, and data analysis for membership program.
• Collaborate with guest-facing teams to promote on-site membership upgrades.
• Supervise the Membership Support Specialist and manage performance.
• Develop annual engagement programs, events, and promotions for members.
• Create and execute member communication strategies and content.
• Manage monthly renewal and acknowledgement processes and related tasks.
• Partner with marketing and graphics teams on engagement initiatives.
• Uphold the Aquarium’s values, standards, and mission.

Kenntnisse

Supervisory leadership

Data analysis

Project management

Written and verbal communication

Team collaboration

Ausbildung

Bachelor’s degree in business/marketing/non-profit management or related field

Equivalent education/experience

Tools

CRM software

Ticketing systems

Data reporting tools

Jobbeschreibung

The Membership Manager is responsible for developing and implementing strategies to grow and manage the Tennessee Aquarium's membership program, which generates approximately $3 million in annual revenue. This position oversees membership acquisition, retention, benefits, and engagement strategies to achieve revenue goals and maintain high levels of member satisfaction.

Essential Duties and Responsibilities

1. Identifies, develops, and implements successful membership acquisition and retention strategies to meet or exceed membership revenue and attendance objectives. Develops and implements strategies for lapsed and targeted membership campaigns.
2. Maintains extensive knowledge of CRM and ticketing systems to manage membership reporting and budgeting, including monthly financial summaries, monthly reconciliation, data analysis, member surveys, and campaign ROI evaluation. Monitors systems to help maintain the accuracy, integrity, and security of member data.
3. Works closely with guest-facing departments to create on-site opportunities up upgrade admission to membership. Serves as a resource for resolving operational and service issues.
4. Supervises the Membership Support Specialist, including hiring, training, coaching, performance management, and delegation of administrative responsibilities.
5. Develops an annual calendar of programs, promotions, and events that deepen member engagement. Works with Facility Rental to execute these events, providing leadership in strategy, branding, member communications and event themes.
6. Creates and executes a successful member communication strategy to help meet or exceed membership revenue objectives. Creates email copy, letters, and other written content to support these strategic objectives.
7. Oversees the monthly renewal and acknowledgement process, including budgeting and ordering materials. Delegates refunds, data cleanup, mailings, and other administrative tasks to the Membership Support Specialist.
8. Works cross-functionally with the marketing and graphics teams to promote member engagement initiatives, including content creation and outreach through social media, web, and traditional media.
9. Upholds the Tennessee Aquarium’s core values, service standards, and mission.

Knowledge, Skills, and Abilities Required

• Strong supervisory, leadership, and staff development skills
• Ability to handle multiple projects in a fast-paced environment
• Strong organizational and time management skills
• Experience working with various databases and software
• Proven data analysis skills
• High-level oral and written communication and interpersonal skills
• Ability to work effectively as part of a team

Educational/Experience Requirements

• Bachelor’s degree in business, marketing, non-profit management, or a related field, or an equivalent combination of education and relevant experience, is preferred.
• Minimum of three years’ management/leadership experience required.
• Experience leading a membership program at a zoo, aquarium, museum, or similar non-profit entity preferred.

Supervises

• Membership Support Specialist

Working Conditions

• Work is performed primarily on-site in an office environment.
• Duties include occasional activities throughout Aquarium facilities and participation in corporate meetings and events.
• Some evening and weekend work may be required.

Physical Demands

The physical demands described below are representative of those that may be encountered while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office duties involve extended computer use and communication by phone and other methods.
• Event duties may involve extended periods of moving through event spaces.
• Some lifting and carrying of materials may be required for mailings and event setup.

Full-time, salaried (Starting at $60,000/year, commensurate with education and experience); Typically Monday-Friday. Holidays and weekends required as necessary for events.

All submissions must be received by October 30, 2026, at 5:00 PM EST.