Membership Director

YMCA of Greater Brandywine; Coatesville (Chester County); On-site; USD 50,000 - 70,000; Full time

Job summary

The YMCA of Greater Brandywine is seeking a Membership Director to lead membership sales and enhance member retention. This role involves managing a team, developing sales strategies, and ensuring an exceptional member experience. Join a recognized top workplace committed to community impact and member engagement.

Benefits

Free family YMCA membership

Medical, dental, and vision insurance

Paid holidays and generous PTO

Babysitting services during work hours

Discounts on childcare and camp

12% employer contribution to retirement savings

Employee Assistance Program

Reimbursement for continuing education

Career development and paid training

Referral bonus starting at $300

Qualifications

• 3-5 years of member services and sales experience.
• Experience training staff in sales preferred.
• Fluent in spoken and written English.

Responsibilities

• Lead membership team to drive new membership sales.
• Develop strategies to meet membership goals.
• Manage staff and volunteers for effective operations.

Skills

Interpersonal skills

Communication skills

Public speaking

Computer proficiency

Education

High school diploma/GED

Bachelor’s degree

Job description

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Description

Embark on a Journey of Impactful Adventure

The Membership Director leads the membership team in their efforts to drive new membership sales, meet or exceed goals set by management, and deliver an exceptional member experience that fosters strong member retention.

About Us

The YMCA of Greater Brandywine (YGBW), named a 2024 Top Workplace by The Philadelphia Inquirer, is a non-profit organization serving Chester County through nine YMCAs. We are committed to nurturing potential, promoting healthy living, and fostering social responsibility via impactful programs for all.

Perks & Benefits

• Free family YMCA membership, including outdoor pools
• Medical, dental, and vision insurance, paid holidays, and generous PTO for full-time employees
• Babysitting services during work hours (up to 4 hours/day)
• Discounts on childcare, camp, youth sports, swimming lessons, and more
• 12% employer contribution to retirement savings upon eligibility; optional 403B plan available from start
• Employee Assistance Program
• Reimbursement for continuing education and tuition discounts with Chestnut Hill College and Immaculata University
• Career development and paid training
• Referral bonus starting at $300

Responsibilities

• Understand and communicate YMCA membership benefits and values to diverse audiences
• Develop and implement strategies to meet or surpass membership goals and lead-to-join rates
• Manage prospects and membership processes using organizational CRM
• Hire, train, and oversee staff and volunteers, ensuring adequate coverage and onboarding
• Audit and recognize staff for adherence to procedures and quality member experiences
• Create and manage sales scripts and processes, training staff for enthusiastic delivery
• Identify training needs and lead staff development sessions
• Foster member and participant engagement to enhance retention
• Handle membership account maintenance, including fee collection and processing memberships
• Plan and execute branch events to boost membership and represent YMCA externally
• Lead the volunteer membership committee to support sales and retention efforts
• Manage branch membership budget and ensure policy compliance
• Perform other duties as assigned

Qualifications

• High school diploma/GED required; bachelor’s degree preferred
• 3-5 years of member services and sales experience with strong interpersonal skills
• Experience training staff in sales and prospecting preferred
• Friendly, approachable demeanor; excellent communication skills; public speaking ability
• Fluent in spoken and written English
• Proficient in computer systems and quick learner of new software
• Obtain and maintain required certifications within 90 days of hire

Work Conditions & Physical Demands

Must be able to work with computers for extended periods, communicate effectively, and perform physical tasks like moving up to 10 pounds. Reasonable accommodations available for disabilities. Moderate noise level expected.

Why Apply?

If you’re excited about this role but don’t meet every requirement, we still encourage you to apply! We value diverse experiences and perspectives and want to see your application.