Membership Director

YMCA of Greater Brandywine; Coatesville (Chester County); On-site; USD 46,000 - 58,000; Full time

Job summary

The YMCA of Greater Brandywine is seeking a Membership Director to lead its membership team in driving new sales and ensuring excellent member experiences. The ideal candidate will have strong interpersonal and sales skills, with the possibility of career growth and development in a supportive environment.

Benefits

Free family YMCA membership, including outdoor pools

Medical, dental, and vision insurance

Generous program discounts

Employee Assistance Program

Continuing education reimbursement

Career development and paid training

Unlimited referral bonus

Qualifications

• 3-5 years of member services/sales experience required.
• Experience in training others preferred.
• Fluent in spoken and written English.

Responsibilities

• Leads membership team to achieve sales goals.
• Hires, trains, and manages membership staff.
• Executes strategies for member retention.

Skills

Interpersonal skills

Networking

Public speaking

Relationship building

Sales

Education

HS diploma/GED required; bachelor’s degree highly preferred

Tools

CRM system

Job description

Job Details

Job Location: Coatesville YMCA - Coatesville , PA

Salary Range: $46000.00 - $58000.00 Salary/year

Job Category: Executive/Director

Description

Embark on a Journey of Impactful Adventure

The Membership Director leads the membership team in their efforts to drive new membership sales, meeting or exceeding goals assigned by management, and delivers a stellar member experience that leads to strong member retention.

Who Are We?

The YMCA of Greater Brandywine (YGBW) was named a 2025 Top Workplace by The Philadelphia Inquirer for a second consecutive year. An association of nine YMCAs serving Chester County, the YMCA of Greater Brandywine is a non-profit organization dedicated to nurturing the potential of every child, promoting healthy living, and fostering social responsibility through life-changing programs for all.

Perks & Benefits

• Free family YMCA membership, including outdoor pools
• Medical, dental, and vision insurance, along with paid holidays and plentiful PTO for full-time employees
• Babysitting while you work (up to 4 hours per day)
• Generous program discounts on childcare, camp, youth sports, swimming lessons and more!
• 12% employer contribution to retirement savings upon reaching eligibility and optional 403B retirement savings plan upon hire.
• Employee Assistance Program
• Continuing education reimbursement, tuition discounts with Chestnut Hill College and Immaculata University
• Career development and paid training
• Unlimited referral bonus beginning at $300.00

What You’ll Do

• Develops and maintains a full understanding of the benefits, offerings and values of YGBW membership and programming and can articulate them to all types of people with differing needs.
• Identifies and implements strategies to meet and/or exceed membership goals and lead-tojoin rates set by management.
• Manages and facilitates membership prospects and process via organizational CRM system.
• Hires, trains, and oversees membership staff and volunteers, making sure there is ample coverage during branch operating hours. Responsible for the Onboarding and training of staff.
• Regularly audits and recognizes staff for following standard operating procedures and delivering great member experiences.
• Develops and manages a cause-driven tour script and sales process for their branch, ensuring all staff can deliver it with enthusiasm and energy, and are comfortable directly inviting/encouraging prospects to join the Y.
• Identifies training needs and areas of opportunities for their staff teams, developing and leading training sessions as needed.
• Executes strategies to ensure that members and/or program participants connect with one another and connect with the YMCA to drive retention.
• Assists with membership account maintenance such as the collection of unpaid membership fees, and the processing of both third-party and income-based memberships.
• Manages branch events that drive new membership sales and/or retention from concept to completion, as well as representing the YMCA at community events.
• Chairs the branch’s volunteer membership committee, empowering the committee to support the branch in driving membership sales and retention.
• Oversees and manages the branch’s membership budget.
• Ensure compliance with all YGBW policies and standard operating procedures.
• Perform other related duties as assigned.

Qualifications

What You'll Need

• HS diploma/GED required; bachelor’s degree highly preferred
• 3-5 years of member services/sales experience required with strong interpersonal skills
• Experience training others in becoming skilled in sales, prospecting and cultivation preferred
• Friendly, approachable demeanor with the ability to understand and appreciate the value and importance of every member and customer interaction.
• Team player who works with a sense of urgency to empower others in achieving set goals.
• Strong networking and relationship building skills, friendly and approachable.
• Excellent verbal skills required. Articulate, engaging and comfortable with public speaking and presentations to groups/individuals.
• Must be fluent in spoken and written English.
• Advanced computer knowledge with the ability to learn new systems
• Obtain and maintain all new hire certifications and trainings within 90 days of hire

Work Conditions and Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach, and must be able to move around the work environment. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust. The noise level in the work environment is usually moderate.

Why You Need To Apply

Not meeting every single requirement? That’s perfectly okay! Research shows that women and marginalized groups are often hesitant to apply for jobs unless they meet all the qualifications. If you’re excited about this role, don’t let a few mismatches in your experience hold you back. We want to see your application! You could be exactly what we’re looking for!