Membership Campaigns & Content Marketing Specialist

IEEE; Piscataway Township (NJ); Sur place; USD 61 000 - 75 000; Plein temps

Résumé du poste

IEEE is seeking a Membership Marketing Campaigns Specialist in Piscataway, NJ. You will support campaign building, execution, and reporting across channels, manage a content library, and drive membership engagement.

You will create email campaigns with Marketo and Knak, develop templates, and manage end-to-end campaigns for programs like multi-channel campaigns, lead generation, and lead nurture. Collaboration with the Director and Analytics teams is essential to optimize performance.

Qualifications

• Bachelor's degree in Marketing or equivalent experience
• 2-4 years relevant work experience in Marketing or Communications
• Proficiency with Adobe Creative Suite (InDesign) and Marketo or similar CRM
• Experience with Tableau or similar reporting and dashboards
• Familiarity with Google Analytics and AEM/UCM
• Canva, Knak, Smartsheet experience desirable
• Strong MS Office and Google Docs skills
• Demonstrated written and verbal communication skills

Responsabilités

• Assist in creating email campaigns and newsletters using Marketo and Knak
• Create and manage email templates ensuring copy/design consistency
• Build end-to-end campaigns for multi-channel programs
• Analyze reports and advise improvements using A/B testing
• Develop and manage content for membership marketing assets
• Publish social media posts for member engagement and recruitment
• Update and create web pages for the membership team
• Coordinate with design agency for asset updates
• Support other marketing projects as needed

Connaissances

problem solving

written communication

verbal communication

organization

multi-tasking

Formation

Bachelor's in Marketing

Outils

Adobe Creative Suite (InDesign)

Marketo

Tableau

Google Analytics

AEM/UCM

Knak

Smartsheet

Canva

Description du poste

IEEE is seeking a Membership Marketing Campaigns Specialist in Piscataway, NJ. You will support campaign building, execution, and reporting across channels, manage a content library, and drive membership engagement.

You will create email campaigns with Marketo and Knak, develop templates, and manage end-to-end campaigns for programs like multi-channel campaigns, lead generation, and lead nurture. Collaboration with the Director and Analytics teams is essential to optimize performance.