Membership Marketing Campaigns Specialist

IEEE; Piscataway Township (NJ); On-site; USD 61,000 - 75,000; Full time

Job summary

IEEE is seeking a Membership Marketing Campaigns Specialist in Piscataway, NJ. You will support campaign building, execution, and reporting across channels, manage a content library, and drive membership engagement.

You will create email campaigns with Marketo and Knak, develop templates, and manage end-to-end campaigns for programs like multi-channel campaigns, lead generation, and lead nurture. Collaboration with the Director and Analytics teams is essential to optimize performance.

Qualifications

• Bachelor's degree in Marketing or equivalent experience
• 2-4 years relevant work experience in Marketing or Communications
• Proficiency with Adobe Creative Suite (InDesign) and Marketo or similar CRM
• Experience with Tableau or similar reporting and dashboards
• Familiarity with Google Analytics and AEM/UCM
• Canva, Knak, Smartsheet experience desirable
• Strong MS Office and Google Docs skills
• Demonstrated written and verbal communication skills

Responsibilities

• Assist in creating email campaigns and newsletters using Marketo and Knak
• Create and manage email templates ensuring copy/design consistency
• Build end-to-end campaigns for multi-channel programs
• Analyze reports and advise improvements using A/B testing
• Develop and manage content for membership marketing assets
• Publish social media posts for member engagement and recruitment
• Update and create web pages for the membership team
• Coordinate with design agency for asset updates
• Support other marketing projects as needed

Skills

problem solving

written communication

verbal communication

organization

multi-tasking

Education

Bachelor's in Marketing

Tools

Adobe Creative Suite (InDesign)

Marketo

Tableau

Google Analytics

AEM/UCM

Knak

Smartsheet

Canva

Job description

The Membership Marketing Campaigns Specialist is responsible for the support of IEEE membership marketing efforts across all communication channels, from campaign building, execution, and reporting, to asset creation and project management. On an ongoing basis, the Specialist will build and manage a content library and offers from across the organization. Working in a team environment, they will bring creativity and new ideas as well as be able to implement a shared vision in membership marketing. The Membership Marketing Campaigns Specialist will report to the Director, Membership Marketing & Operations, and be an individual contributor.

Specific Duties Include But Not Limited To

• Assist in the creation of email campaigns and newsletters in Marketo and Knak, targeting current and prospective members, to drive member engagement and promote IEEE membership
• Create and manage email templates, ensuring consistency in copy and design elements for each audience
• Build and maintain end-to-end campaigns to support programs such as multi-channel campaigns, lead generation, and lead nurture programs
• In conjunction with the Strategic Marketing Communications Manager, analyze reports and make recommendations for improvement utilizing A/B testing

Content Creation and Management (30%)

• Assist in content creation for membership marketing efforts
• Actively search out articles, webinars, and other offerings around IEEE for cross-promotion
• Assist in digital asset creation for the above
• Develop and disseminate social media posts for membership recruitment and member engagement for inclusion in IEEE-wide social media presences
• Manage web page updates and new web page creation for the membership marketing team
• Manage creative asset updates, working with source files from our design agency

Marketing Project Support (20%)

Other projects as needed may involve graphic design, asset creation, report, and presentation creation, to support the needs of the membership marketing team.

Qualifications

• Bachelor's degree in Marketing or equivalent experience
• 2-4 years relevant work experience in Marketing or Communications
• Adobe Creative Suite (InDesign), Marketo or similar CRM system, Tableau or similar reporting and dashboards, Google Analytics, AEM or similar UCM experience, Knak, Smartsheet, Canva.
• Strong skills in MS Office Suite (Word, Excel, PowerPoint) and Google Docs
• Demonstrated problem solving skills
• Demonstrated written communication skills
• Strong verbal communication and listening skills
• Ability to simultaneously handle multiple priorities
• Demonstrates a high level of accuracy, even under pressure
• Excellent organizational skills
• Proactively approaches responsibilities
• Project Demonstrated project management skills

Minimum Salary

$68,000

Primary Location

United States-New Jersey-Piscataway

Schedule

Full-time

Job Type

Regular