Senior Marketing Specialist: Campaigns, Content & Analytics

Wisconsin Union; Madison (WI); On-site; USD 54,000 - 66,000; Full time

Job summary

The Wisconsin Union is seeking a Senior Marketing Specialist to manage and integrate critical marketing functions across membership acquisition, content management, events, and brand strategies. The role collaborates with the Marketing Associate Director and department experts to elevate visibility and engagement within the community.

A marketing generalist with strong analytical skills is preferred, capable of translating strategy into compelling content and measurable outcomes.

Qualifications

• 5+ years of professional experience in full-lifecycle campaign management, focusing on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent to develop and implement marketing plans.
• Proven success in lead generation, designing and executing strategies that drive leads and revenue growth.
• Account management experience; ability to develop partnerships with unit managers and implement strategic marketing communications plans and evaluate their effectiveness.
• Knowledge of marketing principles, market research, advertising, graphic design, website development, video & digital marketing and print production.
• Demonstrated track record in writing marketing copy and creating marketing materials.
• Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI.

Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.
• Develops, implements, and disseminates marketing materials through various channels using appropriate technologies and techniques.
• Develops, implements, and maintains strategic marketing plans based on research and established strategies.

Skills

Campaign management

Marketing analytics

Lead generation

Marketing communications

Digital marketing

Data analysis

Marketing copywriting

Education

Bachelor's degree preferred

Tools

Eloqua

HubSpot

Marketo

PowerBI

Tableau

Job description

The Wisconsin Union is seeking a Senior Marketing Specialist to manage and integrate critical marketing functions across membership acquisition, content management, events, and brand strategies. The role collaborates with the Marketing Associate Director and department experts to elevate visibility and engagement within the community.

A marketing generalist with strong analytical skills is preferred, capable of translating strategy into compelling content and measurable outcomes.