AI-Driven Member Lifecycle & Engagement Lead

AAA Auto Club Enterprises; Costa Mesa (CA); On-site; USD 146,000 - 195,000; Full time

Benefits offered by this job

Health coverage

401(k) + Pension

Tuition assistance

Floating holidays & PTO

Paid parental leave

Wellness programs

Employee discounts

Job summary

AAA Auto Club Enterprises in Costa Mesa, CA is seeking a Manager of Member Lifecycle & Engagement to define and execute the end-to-end lifecycle strategy, overseeing onboarding, personalization, lifecycle journeys, loyalty systems, and member communications.

You will work with Analytics, Marketing, Finance and Operations to drive activation, retention and lifetime value, using data-driven dashboards and KPIs. The role offers a competitive pay range and strong benefits.

Qualifications

• Minimum 7 years leading customer lifecycle strategy or loyalty programs.
• Experience with onboarding, activation, renewal, and retention initiatives.
• Proven ability to partner with Analytics/Finance and cross-functional teams.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Define and evolve the lifecycle framework across acquisition, onboarding, activation, engagement, renewal, retention, advocacy, and household growth — overseeing all member touchpoints, engagement offers, and member communication, identifying pain points and implementing improvements to increase renewal rates.
• Analyze member behavior, market trends, competitive dynamics, and operational performance to identify opportunities that strengthen membership value and market differentiation.
• Develop member segmentation strategies based on behaviors, needs, tenure, household relationships, value, and engagement patterns to deliver personalized experiences at scale.
• Partner with Analytics and Finance to understand the drivers of member retention, renewal, household growth, and lifetime value, translating insights into actionable lifecycle strategies.
• Evaluate and develop loyalty, rewards, recognition, and benefit strategies — including earning structures, redemption categories, and partner benefits — that reinforce member engagement and retention objectives and connect to AAA's broader membership identity.
• Partner with Marketing, Digital Engineering, Analytics, Finance, Legal, and Operations teams to align priorities and deliver cohesive member experiences.
• Define and monitor key performance indicators including member engagement, retention, and member satisfaction; translate insights into actionable decisions.
• Track outcomes obsessively with dashboards, turning data into actionable next steps that accelerate impact.
• Build trusted relationships across the organization by driving collaboration, communicating clearly, influencing without direct authority, and maintaining focus on member and business outcomes.
• Hire, coach, manage, and motivate staff to achieve lifecycle and engagement goals and objectives.

Skills

Lifecycle strategy leadership

Loyalty/Retention programs

Subscription business experience

Cross-functional collaboration

AI fluency in analytics/tools

Education

Bachelor’s degree in a technical, quantitative, or business field

Job description

AAA Auto Club Enterprises in Costa Mesa, CA is seeking a Manager of Member Lifecycle & Engagement to define and execute the end-to-end lifecycle strategy, overseeing onboarding, personalization, lifecycle journeys, loyalty systems, and member communications.

You will work with Analytics, Marketing, Finance and Operations to drive activation, retention and lifetime value, using data-driven dashboards and KPIs. The role offers a competitive pay range and strong benefits.