Member Engagement & Campaigns Manager

First Book; Washington (District of Columbia); Hybrid; USD 28,000 - 40,000; Full time

Benefits offered by this job

401(k) retirement plan

Parking stipend (Washington, DC)

Job summary

First Book, in Washington, DC, seeks a Manager, Member Engagement to design and execute registration campaigns that grow our educator network. The role involves multi-channel outreach, content creation, and performance measurement to increase access to First Book resources for children in low-income communities.

You will work on cross-functional projects, manage campaigns across email, social, and paid channels, and draft compelling copy and collateral.

Qualifications

• Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field is required.

Responsibilities

• Execute outreach and registration campaigns with the Director.
• Manage campaigns across direct mail, social media, Google Ads, display ads, and web marketing.
• Draft campaign copy and develop direct marketing collateral to raise awareness and registrations.
• Support brand awareness efforts.
• Provide reports and metrics on member engagement and campaign performance.
• Collaborate cross-functionally with multiple departments to manage projects.

Skills

Email marketing

Multi-channel marketing

Campaign management

Content creation

Analytics

Audience targeting

Marketing Cloud

Social media

Canva

GA4

Google Ads

Salesforce

Microsoft Office

Education

Bachelor’s degree in marketing, communications, business, nonprofit management, or related field

Tools

Salesforce

Marketing Cloud

GA4

Google Ads

Meta Ads Manager

Mighty Networks

Canva

Monday.com

Confluence

Microsoft Teams

Job description

First Book, in Washington, DC, seeks a Manager, Member Engagement to design and execute registration campaigns that grow our educator network. The role involves multi-channel outreach, content creation, and performance measurement to increase access to First Book resources for children in low-income communities.

You will work on cross-functional projects, manage campaigns across email, social, and paid channels, and draft compelling copy and collateral.