Manager, Member Engagement

First Book; Washington (District of Columbia); Hybrid; USD 28,000 - 40,000; Full time

Benefits offered by this job

401(k) retirement plan

Parking stipend (Washington, DC)

Job summary

First Book, in Washington, DC, seeks a Manager, Member Engagement to design and execute registration campaigns that grow our educator network. The role involves multi-channel outreach, content creation, and performance measurement to increase access to First Book resources for children in low-income communities.

You will work on cross-functional projects, manage campaigns across email, social, and paid channels, and draft compelling copy and collateral.

Qualifications

• Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field is required.

Responsibilities

• Execute outreach and registration campaigns with the Director.
• Manage campaigns across direct mail, social media, Google Ads, display ads, and web marketing.
• Draft campaign copy and develop direct marketing collateral to raise awareness and registrations.
• Support brand awareness efforts.
• Provide reports and metrics on member engagement and campaign performance.
• Collaborate cross-functionally with multiple departments to manage projects.

Skills

Email marketing

Multi-channel marketing

Campaign management

Content creation

Analytics

Audience targeting

Marketing Cloud

Social media

Canva

GA4

Google Ads

Salesforce

Microsoft Office

Education

Bachelor’s degree in marketing, communications, business, nonprofit management, or related field

Tools

Salesforce

Marketing Cloud

GA4

Google Ads

Meta Ads Manager

Mighty Networks

Canva

Monday.com

Confluence

Microsoft Teams

Job description

MANAGER, MEMBER ENGAGEMENT

First Book | Washington, DC (Hybrid: Tuesdays & Wednesdays Onsite)

ABOUT FIRST BOOK

First Book is a leading nonprofit social enterprise dedicated to removing barriers to quality education for children in need. Through innovative public–private partnerships and a national network of more than 600,000 educators, program leaders, and community organizations, First Book has distributed over 250 million books and educational resources to under‑resourced communities. Our work spans e-commerce (First Book Marketplace), research and insights (First Book R&I), and tailored program development (First Book Accelerator), all designed to elevate the voices and needs of educators serving children in low‑income communities.

ABOUT THE ROLE

The focus of this role is to support and develop registration tactics for First Book membership, supporting the organization’s mission of books to children from low-income families by increasing the reach of our network. This will involve creating a systematic approach to registration outreach and managing the execution of the approach and results measurement. Work will include conceptualizing and executing registration campaigns to various target audiences, analyzing results and developing best practices, and supporting ongoing Engagement team initiatives.

This position serves a crucial need to engage and grow membership, and increase registration for First Book resources, ensuring that all children have access to books. The position will be a “front line” to introducing First Book and our value to educators and program leaders serving children from low-income families.

WHAT YOU’LL OWN

Registration Campaign Management & Performance Measurement

Campaign Planning & Execution

• Work with the Director to execute outreach and registration campaigns.
• Manage campaign efforts on multiple media platforms, including direct mail, social media, Google AdWords, display advertising, point of sale, and web marketing.

Marketing Content & Collateral Development

• Determine the positioning for the graphics and messages, and draft the copy for campaigns.
• Develop direct marketing collateral to increase awareness and registration.

Brand Awareness & Engagement

• Support brand awareness efforts.

Performance Measurement & Reporting

• Provide reports and other metrics that detail the response and demands of the member base to ensure productive relationships are established and maintained.

Cross-Functional Collaboration & Project Management

• Work cross-functionally with multiple departments to manage projects under deadlines.

EDUCATION

• Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field required.

SKILLS & EXPERIENCE

• Minimum of two years of experience in sales and/or digital marketing, using Marketing Cloud to manage and execute email marketing campaigns.
• Experience executing email marketing campaigns, including audience targeting, scheduling, deployment, and engagement tracking.
• Background in multi-channel marketing and communications, including developing content for email, social media, digital advertising and other outreach platforms.
• Maintenance of content calendars, managing timelines, and meeting established deadlines.
• Experience creating written marketing content, promotional materials, and messaging tailored to specific audiences.
• Familiarity with online community platforms, such as Mighty Networks or comparable systems, to support member engagement.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, and Microsoft Teams.
• Experience interpreting campaign performance metrics and preparing reports.
• Graphic design and creative asset development experience.
• Working knowledge of Canva for creating and modifying marketing materials.
• Familiarity with Monday.com, Confluence, Salesforce, Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4).
• Customer or member service experience, including responding to inquiries and resolving concerns.
• Experience in nonprofit or corporate environments a plus.

COMPENSATION & BENEFITS

Salary Range: $25.00 hourly (non-negotiable).

All Full-time Employees Are Eligible For The Following:

• 401(k) retirement plan with employer matching contributions
• 100% Employer-provided parking stipend (Washington, DC)

EQUAL EMPLOYMENT OPPORTUNITY

First Book is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital status, personal appearance, family responsibilities, genetic information, matriculation, political affiliation, veteran status, or any other status protected by applicable federal, District of Columbia, or local law.

ACCOMMODATIONS

First Book is committed to providing reasonable accommodations to qualified individuals with disabilities and to individuals with sincerely held religious beliefs, in accordance with applicable law. Applicants requiring accommodations during the application or interview process should submit a written request to First Book's Human Resources department.

WORK PRESENCE & EMPLOYMENT CONDITIONS

• This is a hybrid position requiring regular in-office presence at First Book’s Washington, DC office on designated days to support internal collaboration and partnership activities.
• Relocation assistance is not provided.

EMPLOYMENT AUTHORIZATION, SPONSORSHIP, AND ACCURACY OF ELIGIBILITY INFORMATION

Employment Authorization And Sponsorship Statement

Applicants must be legally authorized to work in the United States at the time of application and must maintain valid work authorization throughout their employment.

First Book does not sponsor employment-based visas or participate in immigration programs that require employer-specific obligations, such as training plans, reporting requirements, or compliance filings.

Misrepresentation Of Employment Eligibility

Falsification, omission, or misrepresentation of any information related to employment eligibility, work authorization status, or visa classification will disqualify a candidate from further consideration. If such misrepresentation is discovered after an offer has been extended, First Book reserves the right to withdraw the offer. If discovered after employment begins, it may result in immediate termination.

Candidates are required to provide truthful, accurate, and complete information regarding their work authorization status at the time of application and throughout the hiring process. Any change in work authorization status must be reported to First Book immediately.