Media & Tech Operations Lead — Paid Ads & Platforms

Sinclair Broadcast Group; Alexandria (LA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Sinclair, in partnership with Drive Auto, seeks a Senior Manager, Media & Technical Operations to lead paid-media execution and technical support teams in a hybrid Lafayette, LA setting. This role combines hands-on campaign leadership with operational oversight to ensure high-quality client delivery.

You will coach the Media and Tech Support teams, drive campaign performance across Google Ads, Meta, and TikTok, and collaborate with cross-functional teams to meet client needs and evolving

Qualifications

• 5+ years in digital advertising, paid media, automotive marketing, or automotive technology.
• 2+ years leading and developing a team.
• Hands-on experience building and optimizing paid search and paid social campaigns.
• Deep working knowledge of Google Ads, Meta Ads Manager; experience with TikTok and other digital advertising platforms.
• Experience overseeing campaign execution, optimization, QA, and performance analysis.
• Experience with technical support, platform implementation, configuration, migrations, troubleshooting, ticket workflows, and client escalations.
• Strong understanding of digital advertising platform changes, industry trends, and the ability to translate them into practical guidance for operational teams.
• Strong analytical and problem-solving skills, with the ability to identify operational issues and implement effective improvements.
• Demonstrated ability to balance established standards with thoughtful flexibility, using sound judgment to make client and business appropriate decisions.
• Excellent communication, collaboration, and leadership skills, with the ability to work effectively across teams and levels of the organization.

Responsibilities

• Lead and coach the Drive Auto Media and Tech Support teams, fostering a collaborative, accountable, and high-performing culture.
• Oversee the Drive Auto Media team’s execution of paid campaigns, including campaign builds, optimization practices, quality standards, testing, and performance analysis.
• Provide subject matter expertise and leadership across Google Ads, Meta, TikTok, and other platforms, including emerging advertising platforms, ensuring teams remain current on meaningful platform changes, new capabilities, and evolving best practices.
• Evaluate the operational impact of platform updates and new advertising products; determine when the team should test, adopt, document, or train on new capabilities.
• Oversee the Tech Support team’s work across platform configuration, technical setup, QA, implementations, migrations, troubleshooting, projects, and escalations.
• Monitor and improve service-level expectations, customer service, workflow consistency, and operational processes across the Tech Support function.
• Partner closely with the Drive Auto Onboarding, Customer Support, and Account Management teams to deliver media campaigns, issue resolution, and platform deliverables on time and with accuracy.
• Confidently represent Drive Auto in client-facing conversations, presenting recommendations clearly, making decisive calls when needed, and guiding stakeholders toward the solution that best serves the client and the business.
• Collaborate with Sales, leadership, and other internal teams to align on operational needs, resolve escalations, and support a strong client experience.
• Mentor and develop team members through regular feedback, coaching, recognition, and training opportunities.
• Lead by example through professionalism, adaptability, sound judgment, and a commitment to continuous improvement.

Job description

Sinclair, in partnership with Drive Auto, seeks a Senior Manager, Media & Technical Operations to lead paid-media execution and technical support teams in a hybrid Lafayette, LA setting. This role combines hands-on campaign leadership with operational oversight to ensure high-quality client delivery.

You will coach the Media and Tech Support teams, drive campaign performance across Google Ads, Meta, and TikTok, and collaborate with cross-functional teams to meet client needs and evolving