Media Strategy Planner — Data-Driven, Client-Focused

Publicis Groupe ANZ; New York (NY); On-site; USD 54,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Zenith, a leading Publicis Groupe media agency with US offices in New York and other cities, is seeking a Planner, Strategy to support day-to-day media planning and strategy for our client. You will assist a team in developing, executing, and stewarding media plans and report to the Supervisor/AMD, Strategy.

The ideal candidate has 1+ years of experience in media planning, agency experience preferred, and a solid grasp of cross‑channel media, analytics tools, and presentation skills.

Qualifications

• 1+ years of experience in media planning.
• Agency experience highly preferred.
• Proficiency with Microsoft Suite and media analytics tools.
• Ability to learn new propriety software quickly.
• Strong written and verbal communication skills.
• Detail-oriented with ability to meet deadlines.

Responsibilities

• Contribute to the development of and execute strategy for the functional area.
• Develop media strategy and recommendations under supervisor guidance.
• Present media plans and provide plan maintenance including objectives/strategies and updates.
• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions.
• Prepare flowcharts and budgets for media plan development and maintenance.
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations.
• Review and verify media buys to ensure proper execution.
• Meet with vendor community to analyze value and applicability of media channels for client media plan.

Skills

Media planning

Client communication

Analytical thinking

Cross-channel media knowledge

Education

Bachelor's degree in Marketing/Advertising

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F and Optimization Software

Social Tracking tools

comScore

Prisma

MRI/GfK

GWI

Job description

Zenith, a leading Publicis Groupe media agency with US offices in New York and other cities, is seeking a Planner, Strategy to support day-to-day media planning and strategy for our client. You will assist a team in developing, executing, and stewarding media plans and report to the Supervisor/AMD, Strategy.

The ideal candidate has 1+ years of experience in media planning, agency experience preferred, and a solid grasp of cross‑channel media, analytics tools, and presentation skills.