Media Strategy & Campaign Lead

Publicis Groupe; Philadelphia (Philadelphia County); Presencial; USD 65.000 - 95.000; Jornada completa

Descripción de la vacante

160over90, part of Publicis Groupe and based in Philadelphia, seeks a Media Supervisor to own media strategy and hands-on execution for client accounts within budget and deadlines.

You'll collaborate with cross-functional teams across digital, traditional and social media, develop integrated plans, present recommendations, and stay current with industry trends to elevate our clients' stories.

Formación

• Must have 3+ years media planning experience in a media agency.
• Experience in traditional media platforms (TV, Print, Out of Home, and Radio).
• Experience with MediaOcean Prisma and media buying platforms.
• Familiarity with billing reconciliation and media financial management.
• Experience working in an integrated fashion with Account and Creative teams.
• Knowledge and understanding of tools and resources such as ComSource, Strata, DCM, MRI, Nielsen/Scarborough, Arbitron, Kantar, etc.
• Proficient in Microsoft office suite, with particularly strong excel skills.
• Comfortable with Macs and Keynote.
• Must be resourceful,demonstratestrong attention to detail, follow-throughskillsand the ability to work independently

Responsabilidades

• Develop overall media strategy and hands-on implementation within budget and deadlines.
• Maintain strong client and account management relationships.
• Identify and propose strategic and tactical changes to the media mix.
• Lead media planning, optimization, and campaign performance across the team.
• Understand the client’s business, competition, goals and objectives.
• Create media plans delivering on strategies.
• Present media recommendations with objectives, strategy, KPIs, and backups.
• Ensure timely and accurate planning deliverables.
• Research insights to improve media offerings.
• Identify and pursue new media opportunities.
• Stay current with industry trends and discuss impact with team.

Conocimientos

Media planning

Traditional media

Excel

Independent work

Attention to detail

Team collaboration

Macs & Keynote

Herramientas

MediaOcean Prisma

ComSource

Strata

DCM

MRI

Nielsen/Scarborough

Arbitron

Kantar

Descripción del empleo

160over90, part of Publicis Groupe and based in Philadelphia, seeks a Media Supervisor to own media strategy and hands-on execution for client accounts within budget and deadlines.

You'll collaborate with cross-functional teams across digital, traditional and social media, develop integrated plans, present recommendations, and stay current with industry trends to elevate our clients' stories.