Media Planning Associate – Digital & Traditional

Publicis Groupe Holdings B.V; Philadelphia (Philadelphia County); On-site; USD 50,000 - 66,000; Full time

Job summary

160over90, part of Publicis Groupe, is seeking an Associate Media Planner in Philadelphia to support paid media planning, budgeting, and operations. The role partners with directors and planners to ensure accurate campaign launches, budget maintenance, and effective media investments.

The ideal candidate is organized, proactive, and collaborative, with a focus on digital and performance-based media while also handling traditional media as client needs dictate.

Qualifications

• 0-3 years of experience in media, advertising, marketing, or a related field.
• Internship experience at an agency may be considered.
• Strong organizational skills and exceptional attention to detail.
• Proficiency in Microsoft Platforms including Excel and PowerPoint.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong written and verbal communication skills.
• Experience with MediaOcean Prisma and media buying platforms.
• Familiarity with billing reconciliation and media financial management.
• Familiarity and an understanding of paid search, paid social, programmatic, display, video, audio, and CTV media channels.
• Agency experience supporting multiple client accounts.

Responsibilities

• Support the development and maintenance of media plans, budgets, flowcharts, and planning documents.
• Conduct audience, market, competitive, and media landscape research.
• Coordinate vendor materials, insertion orders, and campaign documentation.
• Assist the team by creating RFPs, evaluating proposal offerings, rate negotiations and value add opportunities.
• Build and maintain plans and buys within MediaOcean Prisma and related media platforms.
• Manage and assist with campaign setup, trafficking, QA, and administrative workflows.
• Ensure planning systems, tracking documents, and campaign records remain accurate and up to date.
• Maintain budget trackers and investment records across assigned accounts.
• Reconcile vendor invoices against approved media plans and authorizations.
• Coordinate day-to-day communication with vendors and internal stakeholders.
• Support the development of client presentations, status updates, and meeting materials.

Skills

Organizational skills

Attention to detail

Communication skills

Multi-project management

Written and verbal skills

Media buying platforms

Billing reconciliation

Paid search

Paid social

Programmatic display video audio CTV

Agency experience

Tools

MediaOcean Prisma

Excel

PowerPoint

Job description

160over90, part of Publicis Groupe, is seeking an Associate Media Planner in Philadelphia to support paid media planning, budgeting, and operations. The role partners with directors and planners to ensure accurate campaign launches, budget maintenance, and effective media investments.

The ideal candidate is organized, proactive, and collaborative, with a focus on digital and performance-based media while also handling traditional media as client needs dictate.