Media Sales Executive - TV & Digital Ads

Nexstar Media Group; Altoona (PA); On-site; USD 40,000 - 65,000; Full time

Job summary

WTAJ in Altoona, PA is seeking a Multi-Media Marketing Specialist to sell television, digital, and social media advertising solutions to local businesses and ad agencies. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills, with a winning attitude and client focus.

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications or related field or equivalent experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with acceptable driving record.

Responsibilities

• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains how advertising will promote products or services.
• Provides rate information for advertising across media.
• Develops advertising schedules with clients and station personnel.
• Collaborates with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Skills

Sales experience

Interpersonal skills

Coachable

Goal-oriented

Education

Bachelor's degree in Marketing, Advertising or Mass Communications

Related field or equivalent experience

Job description

WTAJ in Altoona, PA is seeking a Multi-Media Marketing Specialist to sell television, digital, and social media advertising solutions to local businesses and ad agencies. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills, with a winning attitude and client focus.

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of