Multimedia Marketing Executive

NAB Leadership Foundation; Altoona (PA); On-site; USD 40,000 - 65,000; Full time

Job summary

WTAJ in Altoona, PA is seeking a Multi-Media Marketing Specialist to sell television, digital, and social media advertising solutions to local businesses and ad agencies. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills, with a winning attitude and client focus.

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications or related field or equivalent experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with acceptable driving record.

Responsibilities

• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains how advertising will promote products or services.
• Provides rate information for advertising across media.
• Develops advertising schedules with clients and station personnel.
• Collaborates with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Skills

Sales experience

Interpersonal skills

Coachable

Goal-oriented

Education

Bachelor's degree in Marketing, Advertising or Mass Communications

Related field or equivalent experience

Job description

WTAJ is seeking an Multi-Media Marketing Specialist, responsible for selling television, digital, and social media advertising solutions to local businesses and ad agencies. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills. We provide the tools for powerful advertising solutions - you provide a positive attitude, client focus, and desire to WIN! If you want to work for the best, we want to hear from you today!

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. Implements strategies to consistently grow revenue and exceed revenue goals.

• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.