Media Sales Executive — Local TV & Digital Growth

GRAY MEDIA; Springfield (MA); On-site; USD 51,577,000 - 63,039,000; Full time

Benefits offered by this job

Medical, Dental, Vision Coverage

Health Savings Account with CompanyCon

401(k) with matching

Paid parental leave

Paid Time Off + Relocation PTO

Job summary

Gray Media is seeking a driven Media Executive to join Western Mass News’ top-tier local sales team in Springfield, MA. You will spearhead strategic plans, develop local business opportunities, and build client ROI-focused campaigns across TV, digital, and social platforms.

Ideal candidates bring 2–5 years of outside sales experience in media, excellent communication and presentation skills, and a self-starter attitude in a fast-paced, performance-driven environment.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 2–5 years outside sales, preferably in media or digital advertising.
• Strong prospecting and closing skills with a self-starter mentality.
• Excellent communication, presentation, and interpersonal skills.
• Comfortable in fast-paced, performance-driven environments.
• Proficiency with Microsoft Office Suite; experience with Wide Orbit and CRM (Matrix) is a plus.
• Strong organizational skills and a customer-first approach.

Responsibilities

• Develop and implement a strategic sales plan to achieve monthly, quarterly, and annual revenue goals.
• Identify, engage, and secure new local business opportunities through impactful advertising solutions across broadcast and digital platforms.
• Build, retain, and grow key client relationships by demonstrating ROI and campaign success through data-driven reporting.
• Create and deliver compelling sales presentations, proposals, and marketing plans customized to each client’s objectives.
• Work independently and collaboratively to manage a robust sales pipeline and forecast revenue accurately using CRM tools.
• Consult with clients to understand their business needs and offer multi-platform advertising packages, including TV, digital, social media, and more.
• Coordinate with internal teams to ensure timely and accurate execution of campaigns and post-sale servicing.

Skills

Outside sales

Prospecting

Closing skills

Self-starter

Excellent communication

Education

Bachelor’s degree or equivalent

Tools

MS Office

Wide Orbit

Matrix CRM

Job description

Gray Media is seeking a driven Media Executive to join Western Mass News’ top-tier local sales team in Springfield, MA. You will spearhead strategic plans, develop local business opportunities, and build client ROI-focused campaigns across TV, digital, and social platforms.

Ideal candidates bring 2–5 years of outside sales experience in media, excellent communication and presentation skills, and a self-starter attitude in a fast-paced, performance-driven environment.