MEDIA EXECUTIVE (ASSO) - WGGB

GRAY MEDIA; Springfield (MA); On-site; USD 51,577,000 - 63,039,000; Full time

Benefits offered by this job

Medical, Dental, Vision Coverage

Health Savings Account with CompanyCon

401(k) with matching

Paid parental leave

Paid Time Off + Relocation PTO

Job summary

Gray Media is seeking a driven Media Executive to join Western Mass News’ top-tier local sales team in Springfield, MA. You will spearhead strategic plans, develop local business opportunities, and build client ROI-focused campaigns across TV, digital, and social platforms.

Ideal candidates bring 2–5 years of outside sales experience in media, excellent communication and presentation skills, and a self-starter attitude in a fast-paced, performance-driven environment.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 2–5 years outside sales, preferably in media or digital advertising.
• Strong prospecting and closing skills with a self-starter mentality.
• Excellent communication, presentation, and interpersonal skills.
• Comfortable in fast-paced, performance-driven environments.
• Proficiency with Microsoft Office Suite; experience with Wide Orbit and CRM (Matrix) is a plus.
• Strong organizational skills and a customer-first approach.

Responsibilities

• Develop and implement a strategic sales plan to achieve monthly, quarterly, and annual revenue goals.
• Identify, engage, and secure new local business opportunities through impactful advertising solutions across broadcast and digital platforms.
• Build, retain, and grow key client relationships by demonstrating ROI and campaign success through data-driven reporting.
• Create and deliver compelling sales presentations, proposals, and marketing plans customized to each client’s objectives.
• Work independently and collaboratively to manage a robust sales pipeline and forecast revenue accurately using CRM tools.
• Consult with clients to understand their business needs and offer multi-platform advertising packages, including TV, digital, social media, and more.
• Coordinate with internal teams to ensure timely and accurate execution of campaigns and post-sale servicing.

Skills

Outside sales

Prospecting

Closing skills

Self-starter

Excellent communication

Education

Bachelor’s degree or equivalent

Tools

MS Office

Wide Orbit

Matrix CRM

Job description

WGGB-Station-Spingfld, MA
WGGB - Station
1300 Liberty Street
Springfield, MA 01104, USA

Description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$18.00 - $22.00/hr.

Shift and Schedule:

Mon. - Fri. (or at Manager's discretion)

Job Type:

Full-Time

About WGGB:

As the trusted voice of the Pioneer Valley, our powerhouse of three major network affiliates (ABC, FOX, CBS) and robust digital presence reaches over half of Western Massachusetts every single day. We lead the region in live local programming, news coverage, and major live sporting events – making us the go-to partner for businesses looking to grow their brand and connect with their customers.

Job Summary/Description:

Western Mass News – Springfield’s most-watched and award-winning television and digital platform – is looking for a driven, creative, and relationship-focused Media Executive to join our top-tier local media sales team.

What You'll Do:

• Develop and implement a strategic sales plan to achieve monthly, quarterly, and annual revenue goals.
• Identify, engage, and secure new local business opportunities through impactful advertising solutions across broadcast and digital platforms.
• Build, retain, and grow key client relationships by demonstrating ROI and campaign success through data-driven reporting.
• Create and deliver compelling sales presentations, proposals, and marketing plans customized to each client’s objectives.
• Work independently and collaboratively to manage a robust sales pipeline and forecast revenue accurately using CRM tools.
• Consult with clients to understand their business needs and offer multi-platform advertising packages, including TV, digital, social media, and more.
• Coordinate with internal teams to ensure timely and accurate execution of campaigns and post-sale servicing.

Qualifications/Requirements:

• Bachelor’s degree or equivalent work experience preferred.
• Minimum 2–5 years of outside sales experience, preferably in media or digital advertising.
• Strong prospecting and closing skills, with a self-starter mentality.
• Excellent communication, presentation, and interpersonal skills.
• Comfortable with fast-paced, performance-driven environments.
• Proficiency with Microsoft Office Suite. Experience with Wide Orbit and CRM systems (Matrix) is a plus.
• Strong organizational skills and a customer-first approach.

Why Western Mass News?

• Be part of a winning team in a supportive, creative, and collaborative culture.
• Competitive base salary + commission + performance bonuses – you control your income.
• Represent a trusted, community-focused brand with unmatched market reach and credibility.
• Access ongoing training and tools to grow professionally and succeed.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.