Multi Media Sales Executive - Santa Maria, CA

American General Media Corp.; Santa Maria (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

A radio station/network is seeking a Marketing Consultant to design and manage marketing campaigns that boost audience listenership and revenue. The ideal candidate should have strong sales and digital marketing experience, excellent communication skills, and the ability to analyze and refine strategies for successful engagement. Join our team in enhancing our brand image and maximizing advertising opportunities.

Qualifications

• At least 2 years of experience in radio broadcasting or sales.
• Strong experience in B2B sales, particularly with small-medium businesses.
• Deep understanding of digital media platforms.

Responsibilities

• Design and implement effective marketing strategies.
• Analyze listener demographics to create targeted campaigns.
• Collaborate with stakeholders to align marketing efforts.

Skills

Sales prospecting

Digital marketing

Communication skills

Project management

Job description

Description

As a Marketing Consultant for our radio station/network, you will work closely with our leadership team to design, implement, and manage marketing campaigns that increase station listenership, enhance brand image, and drive sponsorship and advertising revenue. You will utilize your deep understanding of radio programming, media trends, and audience behavior to create innovative strategies that engage listeners and attract advertisers.

Key Responsibilities

Marketing Strategy Development: Design and implement effective marketing strategies and plans that align with the station’s objectives, including growing audience numbers, enhancing brand awareness, and boosting advertising sales.

Audience Growth: Analyze and understand listener demographics and behaviors to create targeted campaigns that attract new listeners and retain existing ones.

Brand Management: Develop and manage the station's brand, ensuring consistency across all marketing materials, promotional efforts, and communications.

Advertising and Sponsorship: Work with the sales team to develop compelling marketing materials and promotional campaigns for advertisers and sponsors. Assist in identifying new business opportunities and maximizing revenue through effective marketing strategies.

Digital Marketing: Leverage digital platforms (social media, websites, mobile apps) to promote the radio station and engage with the audience. Create strategies for growing online presence and improving listener interaction through digital channels.

Event Promotion: Coordinate promotional events, live broadcasts, contests, and giveaways that engage audiences both on-air and in person, driving participation and building community relationships.

Analytics & Reporting: Regularly track and measure the success of marketing campaigns using analytics tools, providing recommendations for continuous improvement. Report on key performance indicators (KPIs) such as audience growth, brand awareness, and revenue metrics.

Collaboration & Communication: Collaborate with on-air talent, programming teams, sales departments, and other stakeholders to ensure alignment between marketing efforts and station programming or promotions.

Requirements

Qualifications:

• Experience: At least 2 years of experience preferred in radio broadcasting, digital media, or sales, with a proven track record in prospecting and closing B2B sales. Entry-level candidates may be considered as well.
• Sales Expertise: Strong experience in sales prospecting, particularly with small-medium businesses, and the ability to design and present customized advertising packages.
• Industry Knowledge: Deep understanding of both traditional radio broadcasting and digital media platforms, including social media marketing, SEO, SEM,email marketing, and online advertising.
• Digital Marketing Skills: Experience with digital advertising campaigns, including social media, content marketing, and website management. Knowledge of online ad platforms (e.g., Google Ads, Facebook Ads) is a plus.
• Creative and Analytical Thinking: Ability to develop creative, multi-platform campaigns while analyzing data to refine strategies and maximize results.
• Communication Skills: Excellent interpersonal, written, and verbal communication skills, with the ability to effectively pitch advertising solutions to local businesses and collaborate with internal teams.
• Project Management: Strong organizational and time-management skills, with the ability to manage multiple projects and meet deadlines.

Preferred Skills

• Radio Automation Tools: Familiarity with radio programming and automation systems.
• Business Development: Experience in building and nurturing relationships with local businesses and key community stakeholders.
• SEO/SEM Knowledge: Understanding of search engine optimization (SEO) and search engine marketing (SEM) to boost online visibility.