Media Relations & Communications Specialist II

Public Relations Society of America Inc.; College Station (TX); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Health insurance

Paid holidays

Paid sick leave

Paid vacation

Retirement plan

Wellness initiative

Job summary

Texas A&M AgriLife in College Station, TX seeks a Communications Specialist II to integrate media relations with digital channels. You will work across Marketing and Communications and collaborate with subject matter experts to raise awareness of AgriLife initiatives.

The role emphasizes quick, creative responses to trends, cross-functional teamwork, and strong storytelling across press releases, op-eds, and social media.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Two years of related experience.
• Experience in strategic communications, media relations, and social media.
• Ability to multitask and work cooperatively with others.
• Strong verbal and written communication skills.
• Strong interpersonal and organizational skills.
• Ability to present information clearly and concisely.

Responsibilities

• Develop and implement media outreach strategies to secure coverage.
• Monitor media trends and track coverage impact with reports.
• Cultivate relationships with journalists and media outlets.
• Pitch story ideas and manage press releases.
• Disseminate event advances and press materials via CMS and Cision.
• Respond to media inquiries in a timely manner.
• Support digital communications across websites and social media.
• Assist in crisis communications and issue management.
• Coordinate training and guidelines distribution across the unit.

Skills

Media relations

Writing

Social media

Strategic communications

Multitasking

Verbal communication

Interpersonal skills

Education

Bachelor’s degree

Tools

Cision

CMS

Job description

Texas A&M AgriLife in College Station, TX seeks a Communications Specialist II to integrate media relations with digital channels. You will work across Marketing and Communications and collaborate with subject matter experts to raise awareness of AgriLife initiatives.

The role emphasizes quick, creative responses to trends, cross-functional teamwork, and strong storytelling across press releases, op-eds, and social media.