Strategic Social Media & Communications Lead

Texas A&M University; Prairie View (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

Texas A&M University in Prairie View, TX seeks a Manager of Social Media and Communications to lead the university's social media and digital communications efforts. You will develop strategies, create multimedia content, manage channels, engage audiences, and measure performance to strengthen brand and reputation.

You will collaborate with departments to adapt stories for social-first formats, maintain editorial calendars, and ensure consistent, engaging presence across platforms.

Qualifications

• Bachelor’s degree and three years of related digital marketing or social media experience.
• Ability to develop and execute social media strategies across multiple platforms.
• Experience creating multimedia content (photos, graphics, short-form video, reels, stories).
• Proficiency in analytics interpretation, and campaign management.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute the university's comprehensive social media strategy.
• Manage official university social media channels and maintain a consistent brand presence across platforms.
• Create original content including posts, photography, graphics, videos, reels, and stories.
• Produce platform-specific content optimized for Instagram, Facebook, LinkedIn, TikTok, X, YouTube.
• Monitor and optimize engagement, audience growth, and brand visibility.

Skills

Social media management

Content creation

Analytics

Campaign management

Written communication

Multitasking

Project coordination

Education

Bachelor’s degree

Tools

Graphic design tools

Video editing tools

Job description

Texas A&M University in Prairie View, TX seeks a Manager of Social Media and Communications to lead the university's social media and digital communications efforts. You will develop strategies, create multimedia content, manage channels, engage audiences, and measure performance to strengthen brand and reputation.

You will collaborate with departments to adapt stories for social-first formats, maintain editorial calendars, and ensure consistent, engaging presence across platforms.