Senior Paid Media Strategist

Texas A&M University; College Station (TX); On-site; USD 60,000 - 66,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Tuition assistance

Paid time off

LinkedIn Learning access

Job summary

Texas A&M University’s Engineering Communications Group seeks a Communications Specialist III to lead paid media strategy and execution across digital channels, supporting enrollment, reputation, and engagement goals. The role partners with Marketing Strategy and central Engineering teams to translate objectives into measurable campaigns.

The position requires a bachelor’s degree, 4 years of experience, and the ability to manage budgets and implement integrated campaigns.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Four years of related experience.
• Five years of professional experience in digital advertising, paid media, performance marketing or a related field.
• Demonstrated experience independently developing and managing paid media strategies.
• Experience managing paid campaigns across multiple digital advertising platforms.
• Experience managing or making recommendations for paid media budgets.
• Experience analyzing campaign performance and using data to optimize campaigns.

Responsibilities

• Paid Media Strategy & Planning — Develop and execute paid media strategies aligned with college marketing and campaign objectives.
• Campaign Management & Optimization — Manage paid campaigns across platforms (Google Ads, Meta, LinkedIn) and optimize lifecycle.
• Performance Measurement & Insights — Establish KPIs with Marketing Analytics and translate data into recommendations.
• Integrated Marketing & Collaboration — Collaborate with creative, social, web, analytics for campaign success.
• Governance & Continuous Improvement — Establish best practices and ensure platform policies and tracking accuracy.

Skills

Paid media strategy

Campaign management

Analytics

Integrated marketing

Governance & standards

Education

Bachelor’s degree or equivalent combination of education and experience

Job description

Texas A&M University’s Engineering Communications Group seeks a Communications Specialist III to lead paid media strategy and execution across digital channels, supporting enrollment, reputation, and engagement goals. The role partners with Marketing Strategy and central Engineering teams to translate objectives into measurable campaigns.

The position requires a bachelor’s degree, 4 years of experience, and the ability to manage budgets and implement integrated campaigns.