Media Planner

Jobtailor; Colorado; On-site; USD 55,000 - 75,000; Full time

Job summary

Jobtailor in United States seeks a data-driven media planning professional to craft paid media recommendations and manage budgets across multiple client accounts.

You will collaborate with experience, activation, data, CRM, strategy, and finance teams to drive audience development using top-tier tools and competitive intelligence. A strong Excel/analytical background is essential.

Qualifications

• Proficiency in MS Excel and comfort with numbers.
• Strong data analysis and decision-making based on data.
• Meticulous attention to detail and accuracy.
• Keen learner; able to shadow and ask questions.
• Passion for advertising and marketing.
• Independent work ethic with collaboration when needed.
• Able to think critically and solve problems.
• Curiosity and skepticism; adept at researching sources.

Responsibilities

• Support the development of paid media recommendations.
• Contribute to tactical media recommendations aligned with client objectives.
• Build and maintain relationships with cross-functional client teams.
• Build strategic media audiences using industry tools.
• Use competitive intelligence to report on investment trends.
• Evaluate audience and geographic data to guide media plans.
• Manage client media budgets and approvals; coordinate activations.
• Assist with client billing by reviewing invoices against spend.
• Stay current on industry trends and produce POVs for clients.
• Participate in weekly status calls and share updates with teams.
• Analyze media performance to inform optimization and planning.
• Learn tools like Vivvix, Pathmatics, SDRS, Nielsen NMI/IMS, Guideline Planning.

Skills

Microsoft Excel

Data analysis

Attention to detail

Curiosity

Advertising & marketing

Critical thinking

Team collaboration

Independent work

Tools

Vivvix

Pathmatics

Nielsen NMI/IMS

MRI-Simmons

Resonate

Job description

• Support the development of paid media recommendations
• Contribute to tactical media recommendations, including specific channels and tactics aligned with client objectives
• Build and maintain working relationships with client experience, activation, data & analytics, CRM, strategy, and finance teams
• Build strategic media audiences using MRI-Simmons, Resonate, and YouGov Profiles
• Use competitive intelligence tools to report on competitor or category investment trends
• Evaluate audience, geographic, and media vendor information to develop media plan recommendations
• Manage client media budgets, including media flowcharts, updates, budget approvals, and authorizing Activation teams to purchase
• Support client billing by reviewing draft invoices against anticipated spend with Finance
• Stay current on industry trades and develop one-off POVs for clients
• Participate in weekly status calls and relay updates to internal teams
• Support media reports by analyzing performance, trends, and implications for optimization or future planning
• Build foundational understanding of Vivvix, Pathmatics, SRDS, SQAD, Nielsen NMI/IMS, Guideline Planning, and other media planning tools
• Perform other assigned duties

Requirements

• Skilled in Microsoft Office Suite with proficiency in MS Excel
• Comfortable using math and working with numbers on a daily basis
• Ability to show attention to detail
• Eager to learn, willing to shadow and ask questions often
• Passion for advertising & marketing
• Critical thinker with the ability to process information and make recommendations based on data
• Ability to work independently to complete projects and also work with a team
• Curiosity and skepticism; ability to research and use resources to uncover answers
• Analytical, strategic, creative problem-solving skills

Core Competencies

Demonstrates expertise in media planning and budget management, utilizing tools such as Vivvix, Pathmatics, and Nielsen NMI/IMS to develop strategic media recommendations. Strong analytical and communication skills are essential for evaluating performance and collaborating with cross-functional teams.

Highest-signal resume keywords

• Media Planning
• Budget Management
• Data Analysis
• Microsoft Excel Proficiency
• Competitive Intelligence

ATS Optimization Keywords

Hard Skills

• Media Recommendations
• Audience Development
• Media Budget Management
• Performance Analysis
• Math Skills

Soft Skills

• Attention to Detail
• Critical Thinking
• Curiosity
• Adaptability
• Communication Skills

Industry Keywords

• Paid Media
• Advertising
• Marketing
• Client Management
• Competitive Intelligence Tools

Tools & Technologies

• Vivvix
• Pathmatics
• Nielsen NMI/IMS
• MRI-Simmons
• Resonate