Media Planning & Campaign Insights Analyst

The Advertising Club; New York (NY); Hybrid; USD 84,000 - 135,000; Full time

Benefits offered by this job

Pay ranges in NY

Job summary

The Advertising Club is seeking an US Media Analyst to support the development, execution, and measurement of integrated media campaigns across key priorities and audiences in a fast-paced, collaborative environment.

You will partner with Marketing, Finance, Product, Research and Agencies to ensure campaigns are delivered with excellence, help optimize investments, and drive insights across multiple channels including TV, online video, social and programmatic media.

Qualifications

• Bachelor’s degree and relevant media planning experience.
• Experience planning and reporting across digital, TV, OTT and social channels.
• Proficiency with media measurement tools and vendor partners.

Responsibilities

• Plan and execute integrated media campaigns across digital, social, video, search, and programmatic channels.
• Track campaign launches and ensure flawless execution.
• Manage budgets and monthly budget meetings with finance and agencies.
• Develop and implement campaign measurement plans and dashboards.

Skills

Media planning

Campaign execution

Agency experience

PowerPoint

Excel

Education

Bachelor’s degree

Tools

comScore

Kantar

DCM

Job description

The Advertising Club is seeking an US Media Analyst to support the development, execution, and measurement of integrated media campaigns across key priorities and audiences in a fast-paced, collaborative environment.

You will partner with Marketing, Finance, Product, Research and Agencies to ensure campaigns are delivered with excellence, help optimize investments, and drive insights across multiple channels including TV, online video, social and programmatic media.