Media Planning Associate — Training, Growth & AI Tools

Publicis Groupe; Philadelphia, Northern (Philadelphia County, KY); Hybrid; USD 47,000 - 52,000; Full time

Job summary

Publicis Groupe in the United States seeks an Associate to join Publicis Media Training Program. You will support client media plans across Analytics, Local Buying, Planning, Programmatic, Digital, Search, Content and Social, while participating in media negotiations, campaign management, and AI-enabled processes.

The program includes 25 classes and a group research project, with mentorship and structured exposure to day-to-day agency business and client relationships.

Qualifications

• You thrive on a team, can meet tight deadlines, and can juggle multiple tasks simultaneously.
• You are comfortable using Microsoft Excel and Power Point. You'll use spreadsheets to perform math calculations and percentages to create understand data and create results.
• You want to work in a world of creativity.
• You have a basic understanding of consumer behavior, and you want to spend your days influencing the way brands and consumers interact
• You enjoy managing projects and/or processes and taking on new opportunities
• Experience developing and presenting your thoughts and ideas

Responsibilities

• Media Negotiating & Planning: Participate in team brainstorms to kick off plan and consideration set development.
• Media Negotiating & Planning: Participate in negotiations, including but not limited to: evaluating RFPs, contracting rates, and increasing program value.
• Media Negotiating & Planning: Assist in the creation and presentation of media specific documents such as media plans, tactical decks, and other related functions.
• Media Negotiating & Planning: Meet with vendors to stay on top of marketplace innovations and cultivate relationships within the vendor community
• Campaign Management & Execution: Work with Senior Associate to project manage programs from proposal stage through end date including compiling specs documents, overseeing asset production, and gaining brand approval.
• Campaign Management & Execution: Responsible for generating insertion orders and placement and creative trafficking.
• Campaign Management & Execution: Responsible for the creation of campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients.
• Campaign Management & Execution: Own post-campaign reconciliation and billing.
• Campaign Management & Execution: Assists in management of day-to-day communication with key partners: Vendors, Partner Agencies, and Creative media and social clients
• AI & Emerging Technologies: Demonstrate curiosity and adaptability when learning and using new technologies, including AI, as tools and capabilities continue to evolve across the media landscape.
• AI & Emerging Technologies: Leverage AI to assist with drafting, summarizing, editing, and organizing work (e.g., meeting notes, insights, and workflows) to improve speed and quality, while applying AI tools in ways that best support your specific role and area of focus.
• AI & Emerging Technologies: Apply AI responsibly, following company guidelines to protect client data and proprietary information

Skills

Excel

PowerPoint

Teamwork

Project management

Presentation skills

Consumer behavior

Job description

Publicis Groupe in the United States seeks an Associate to join Publicis Media Training Program. You will support client media plans across Analytics, Local Buying, Planning, Programmatic, Digital, Search, Content and Social, while participating in media negotiations, campaign management, and AI-enabled processes.

The program includes 25 classes and a group research project, with mentorship and structured exposure to day-to-day agency business and client relationships.