Media Planning Analyst

Publicis Groupe; Peru (IL); Sur place; USD 40 000 - 55 000; Plein temps

Résumé du poste

A leading marketing agency located in Peru, Illinois, is looking for a candidate to develop media strategies and plans while managing budgets. You will work closely with clients and team members to analyze consumer data and trends. Candidates should have at least 6 months of media experience, a bachelor's degree, and proficiency in English (B2 or above). The role requires intermediate skills in Microsoft Excel and Media Tools, with a focus on detailed budget tracking and competitive insights.

Qualifications

• 6 months - 1 year of experience in Media (Must).

Responsabilités

• Manage budget and flighting updates in Lumina and Media Tools.
• Provide updates for all recurring budgeting needs.
• Help provide and oversee monthly savings documents.
• QA and update flowcharts and budget documents with accuracy.
• Track budget and flowchart changes with detail and organization.
• Support strategy team with reach and frequency deliveries.
• Provide audience and consumer insight data from syndicated tools.
• Provide monthly global tracking updates for internal review.
• Support in building charts and slides for client presentations.
• Help manage monthly competitive insight reporting and chart refreshes.
• Review monthly billing against budget documents and flag discrepancies.

Connaissances

English language proficiency (B2 or above)

Microsoft Excel (Intermediate)

Media Tools (Intermediate)

Google Campaign Manager (Basic)

Data Studio (Basic)

Formation

Bachelor's Degree

Description du poste

Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.

Responsibilities

• Manage budget and flighting updates in Lumina and Media Tools
• Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents
• QA and update flowcharts and budget documents with accuracy
• Track budget and flowchart changes with detail and organization
• Support strategy team with reach and frequency deliveries using Tardiis / NMI
• Provide audience and consumer insight data from syndicated tools like MRI and GWI
• Provide monthly global tracking updates for internal review and submission
• Support in building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads

Update weekly TV goals based on the latest budget and flighting for submission to the National Video team, update weekly media highlights, coordinate updates with investment teams, and prepare client‑ready slides for issuance.

Qualifications

• B2 or above English language level
• Bachelor's Degree
• 6 months - 1 year of experience in Media (Must)
• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Intermediate