Marketing Analyst II

Dexian; Burbank (CA); Hybrid; USD 48,216 - 55,104; Full time

Job summary

Dexian is seeking a Sr. Media Analyst in Burbank, CA, responsible for managing advertising budgets and media planning for theatrical film releases. The ideal candidate will work closely with global media managers and assist in the execution of media campaigns.

This position requires strong detail orientation, organizational skills, and a degree in a relevant field. Proficiency in MS Office tools is essential. The role allows for a hybrid work environment with three days on-site.

Qualifications

• Experience in the entertainment industry and with Marketing Agency or Entertainment Studio.
• Proficiency in creating decks, with expertise in PowerPoint.
• Detail-oriented and able to work independently in a fast-paced environment.

Responsibilities

• Assist Global Media Managers in supervising media plans.
• Monitor media expenditures and update budgets weekly.
• Provide Finance Department with spending updates.
• Evaluate media plans and provide direction to internal departments.
• Assist with creative materials and campaign presentations.
• Conduct competitive research and brainstorm innovative stunts.

Skills

Detail Oriented

Analytical Skills

Communication Skills

Organization Skills

Independent Problem Solving

Education

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or related field

Tools

MS Excel

PowerPoint

MS Word

Outlook

Job description

Pay range: $35 - 40/hr
Duration: 6 months

Location: Burbank CA 91505
Hybrid role: 3-days on-site

Job Summary

The Media Department is primarily responsible for the development and maintenance of advertising budgets and the purchase of media for all domestic theatrical film releases. In developing these plans, the department deals directly with advertising agencies and all broadcast media, digital media and digital video, national print, radio, outdoor and Experiential media. The department also works in partnership with international media and Home Entertainment teams to ensure continuity of planning through the entire lifecycle of a film. The Sr. Media Analyst assists in the development of media campaigns and prepares and monitors budgets for all films. The Sr. Media Analyst may also perform special assignments and related tasks as needed.

Job Responsibilities / Typical Day in the Role

• Assist Global Media Managers in supervising the execution of media plans
• Monitors media expenditures and updates all budgets on a weekly basis
• Provides Finance Department with weekly spending updates
• Evaluates and provides direction and updates to Agency as well as internal company's departments on key media plans/recommendations, including but not limited to Out-of-Home, Cable, Spanish Language, Canada, Digital & Radio media as needed
• Assists with the execution of creative materials, including partnering with Agency and Creative/Digital departments to communicate deadlines & specs and ensure flawless creative delivery & media launches for our campaigns
• Assists with creating and maintaining campaign presentations for management and filmmakers
• Assists with ongoing competitive research and special film projects and explores areas for development
• Helps brainstorm and develop innovative stunts to support film releases
• Attends internal department meetings to provide relevant updates and represent the media team's efforts as necessary
• Provides weekly updates to internal company's departments regarding media deadlines and flighting details

Must Have Skills / Requirements

1. Detail Oriented
   a. Used to working in a fast-paced environment. Has experience in the entertainment industry.
2. Previous work experience with Marketing Agency or Entertainment Studio
3. Experience building Decks
   a. Expertise in Power Point.

Nice to Have Skills / Preferred Requirements

• Integrated media planning (Linear/Digital Media) experience is a plus

Soft Skills

1. Excellent organizational and analytical skills required
2. Strong oral and written communication skills required
3. Must be able to analyze and compare assorted types of media advertising
4. Ability to think strategically and innovate in established and new mediums
5. Must be able to develop, monitor and manage budgets and expenditures
6. Must have the ability to communicate effectively and tactfully with persons on all levels
7. Must be detail oriented while working under time constraints in a fast-paced environment
8. Must be able to work independently and effectively problem solve
9. Must be able to juggle multiple projects, stay organized, and prioritize deadlines
10. Must be able to work flexible hours, including overtime, when necessary

Technology Requirements

• Must be proficient in MS Excel, Word, PowerPoint, & Outlook programs

Education / Certifications

• Bachelor's degree required; emphasis in Marketing, Communications, Advertising, Public Relations, or a related field strongly preferred

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.