Media Planner, Chicago

Mindstream Media Group; Chicago (IL); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability coverage

HSA employer contributions

Flexible spending accounts

Paid time off

Paid parental leave

Job summary

Mindstream Media Group in Chicago is seeking a Media Planner to support the development and execution of integrated media plans across digital and traditional channels.

The role partners with the Planning Supervisor to translate strategy into actionable plans, manage channel selections, budgets, and performance KPIs. The base salary is $70,000 per year, with up to a 10% increase for additional related qualifications, plus a comprehensive benefits package.

Qualifications

• 1-3 years of experience in media planning or related advertising/marketing roles.
• Basic understanding of digital & traditional media channels including TV, CTV, OLV, Paid Social, OOH.
• Strong organizational and project management skills with ability to manage multiple priorities.
• Excellent communication, presentation, and interpersonal skills.
• Ability to analyze information, identify patterns, and provide thoughtful recommendations.
• Self-motivated with the ability to work independently and collaboratively.
• Proficiency with Microsoft Office (Excel, PowerPoint, Word).
• Experience with media planning or research tools (Nielsen, Comscore, MRI, Simmons, etc.).
• Familiarity with digital platforms such as Meta, Google, or programmatic environments.

Responsibilities

• Assist in developing integrated media plans aligned with client objectives, audiences, and KPIs.
• Translate media strategy into planning elements, including channel selection, targeting, and budget allocation.
• Maintain and update media flowcharts, authorizations, and campaign documentation.
• Analyze audience demographics and market data to inform recommendations.
• Collaborate with vendors to evaluate opportunities, gather proposals, and refine plans.
• Prepare client-facing presentations with media recommendations.
• Support ongoing management and optimization of media plans to align with goals.
• Coordinate with internal teams to support campaign reporting and insights.
• Ensure accurate documentation and reconciliation of campaign activity.
• Stay current on media trends and planning best practices.

Job description

We are looking for a Media Planner to join our team in our Chicago office. As the Media Planner, you are responsible for supporting the development and execution of integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels.

The ideal candidate is organized, comfortable building and managing media plans, and thrives in a collaborative, fast-paced agency environment. Media planners at Mindstream Media Group are resourceful problem-solvers, strong communicators, and dependable teammates who take ownership of their work and contribute to delivering great outcomes for clients.

Core Responsibilities

• Assist in the development of integrated media plans aligned with client objectives, target audiences, and performance KPIs
• Support translating media strategy into actionable planning elements, including channel selection, audience targeting, and budget allocation
• Maintain and update media flowcharts, authorizations, and campaign documentation
• Analyze audience demographics, consumer insights, and market data to inform media recommendations
• Collaborate with media vendors and partners to evaluate opportunities, gather proposals, and refine media plans
• Support the preparation of client-facing presentations, including media recommendations
• Assist with the ongoing management and optimization of media plans, ensuring plans remain aligned with campaign goals
• Coordinate with internal teams to support campaign reporting and performance insights
• Ensure accurate documentation and reconciliation of campaign activity
• Stay current on media trends, emerging platforms, and evolving planning best practices

Qualifications & Experience

• 1-3 years of experience in media planning or related advertising/marketing roles, preferably in an agency environment
• Basic understanding of digital & traditional media channels, including TV, CTV, OLV, Paid Social, OOH
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Excellent communication, presentation, and interpersonal skills
• Ability to analyze information, identify patterns, and contribute thoughtful recommendations
• Self-motivated with the ability to work both independently and collaboratively
• Proficiency with Microsoft Office (Excel, PowerPoint, Word)
• Experience using media planning or research tools (e.g., Nielsen, Comscore, MRI, Simmons, etc.)
• Familiarity with digital platforms such as Meta, Google, or programmatic environments

The base salary for this position is $70,000, with the potential for up to an additional 10% if the applicant hired has additional related qualifications. Eastport Holdings offers a competitive benefits package including medical, dental, vision, life and disability coverage, HSA employer contributions, flexible spending accounts, employee assistance resources, paid time off, paid parental leave, and voluntary benefits designed to support your overall well-being.