Media Operations Lead | Higher Education Marketing

VisionPoint Marketing; United States; Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health insurance

PTO

401k

Job summary

VisionPoint Marketing is seeking a skilled integrated marketer with experience in digital media and ad operations to join as Media Supervisor. You will oversee the execution of tactical media plans for higher education campaigns, ensuring excellence in delivery and coordination across channels.

The ideal candidate has deep digital strategy knowledge and experience running complex campaigns across Paid Search, Paid Social, Programmatic, OOH, and TV/Radio, and will lead a small team of channel

Qualifications

• 5+ years in an integrated campaign management role.
• 2+ years of people management experience with direct reports.
• Experience managing higher education marketing campaigns or long consideration cycles.
• Strong eye for detail and process orientation.
• Knowledge of Google Analytics and digital marketing metrics.

Responsibilities

• Excellence in Execution: provide support, review, and quality assurance on campaigns managed by channel specialists.
• Improve ad operations: implement systems and workflow improvements for Ad Tech and Ad Operations.
• Collaborate with Strategists, Enrollment Marketing Consultants, and the Director of Media on plans and reports.
• Work with Client Success Managers to ensure timely, accurate deliverables and proactive communications.
• Execute marketing across SEM, paid social, and programmatic channels.
• Plan, implement tracking, and manage metrics with analytics interfaces to produce client reports.
• Provide strategic guidance and develop effective media plans and documentation.
• Act as a point of contact for media vendors and partners.
• Attend media presentations as senior subject matter expert.
• Utilize platform reporting tools and Google Analytics to interpret performance with Analytics team support.

Skills

Integrated campaign management

People management

Digital marketing

Analytics

Ad operations

Tools

Google Analytics

Google Ads

Job description

VisionPoint Marketing is seeking a skilled integrated marketer with experience in digital media and ad operations to join as Media Supervisor. You will oversee the execution of tactical media plans for higher education campaigns, ensuring excellence in delivery and coordination across channels.

The ideal candidate has deep digital strategy knowledge and experience running complex campaigns across Paid Search, Paid Social, Programmatic, OOH, and TV/Radio, and will lead a small team of channel