Higher Ed Marketing Campaigns Lead

Loch & Key Productions; Knoxville (TN); Hybrid; USD 55,000 - 95,000; Full time

Job summary

Loch & Key Productions is seeking a Marketing Manager to support day-to-day marketing for higher education clients, collaborating with the higher ed team to execute robust campaigns.

You'll translate strategy into action, manage campaigns from concept through reporting, coordinate across creative, digital, content, and production teams, and maintain strong client and internal communications while operating independently within a larger account strategy.

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, or a related field.
• 3–5 years of experience in marketing, advertising, communications, account management, or a related field.
• Experience managing campaigns within a client or brand account.
• Strong understanding of integrated marketing across digital advertising, social media, email, web, content, creative, and traditional media.
• Excellent written and verbal communication skills.
• Higher education, enrollment marketing, or agency experience preferred.
• Familiarity with Gen Z marketing is a plus.

Responsibilities

• Manage day-to-day marketing for higher education clients.
• Develop campaign plans, execution, and reporting.
• Coordinate with internal creative, digital, and content teams.
• Participate in regular client meetings and document next steps.
• Translate account strategy into clear, actionable tasks for teams.

Skills

Project Management

Strategic Thinking

Communication

Cross-functional teamwork

Campaign management

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Loch & Key Productions is seeking a Marketing Manager to support day-to-day marketing for higher education clients, collaborating with the higher ed team to execute robust campaigns.

You'll translate strategy into action, manage campaigns from concept through reporting, coordinate across creative, digital, content, and production teams, and maintain strong client and internal communications while operating independently within a larger account strategy.