Media Operations Lead: Campaign Excellence

VisionPoint Marketing; Raleigh (NC); On-site; USD 85,000 - 110,000; Full time

Job summary

VisionPoint Marketing is seeking an experienced Campaign Manager with leadership responsibilities to oversee integrated campaigns across clients. You will provide support, QA, and strategic direction to channel specialists, ensuring excellence in execution and consistent delivery.

In this role, you will drive ad operations improvements, collaborate with strategists and client success managers, and speak as a senior SME in client presentations, while leveraging Google Analytics and Ads to guide

Qualifications

• 5+ years in an integrated campaign management role.
• 2+ years of people management with direct reports.
• Experience with higher education or B2C campaigns with long decision journeys.
• Detail-oriented and process-driven with strong follow-through.
• Strong understanding of Google Analytics and digital marketing metrics.
• Google Ads and Google Analytics certifications (within 90 days).
• Excellent verbal, written, and interpersonal skills for client presentations.
• Able to motivate teams to achieve measurable goals.
• Curious, growth-minded with ownership of goals and outcomes.
• Supportive of VisionPoint’s culture and values.

Responsibilities

• Provide support, review, and QA on campaigns managed by channel specialists.
• Improve ad operations processes and document workflows.
• Collaborate on digital marketing strategies, plans, and client reports.
• Coordinate with Client Success Managers to ensure timely, strategic delivery.
• Execute marketing across SEM, paid social, and programmatic.
• Plan, implement tracking, and manage metrics with analytics tools.
• Offer strategic guidance on media planning and reporting.
• Act as a point of contact for media vendors and partners.
• Attend client presentations as senior SME on the account.
• Use platform reporting tools and Google Analytics with Analytics team support.

Skills

Campaign management

People management

Google Analytics

Google Ads

Digital marketing

Job description

VisionPoint Marketing is seeking an experienced Campaign Manager with leadership responsibilities to oversee integrated campaigns across clients. You will provide support, QA, and strategic direction to channel specialists, ensuring excellence in execution and consistent delivery.

In this role, you will drive ad operations improvements, collaborate with strategists and client success managers, and speak as a senior SME in client presentations, while leveraging Google Analytics and Ads to guide